At Sonder, we believe that every person deserves to feel safe, supported, and empowered to be at their best - wherever they are. That’s why we’re redefining workplace health, safety, and wellbeing through a seamless blend of technology and human expertise. Sonder’s mobile platform provides 24/7, real-time support from a dedicated team of safety, medical, and mental health professionals - ensuring that our members receive immediate care when they need it most. In critical situations, we go beyond digital support, offering on-the-ground assistance to manage time-sensitive incidents.

By harnessing real-time insights, we enable organisations to take proactive steps toward a healthier, safer future, which leads directly to tangible bottom-line business outcomes.

An Exciting Time to Join Sonder!

Since our founding in 2017, Sonder has experienced rapid growth, expanding operations across Australia, New Zealand, and the UK. Backed by Australia’s leading venture capital firms, Seek and Blackbird, we are well-capitalised and on a mission to scale globally, partnering with corporations, educational institutions, and government agencies to transform workplace wellbeing at scale.

Our impact and scale:

• 1,000,000+ members across multiple countries
• 200+ team members, plus an extensive network of on-the-ground responders

If you’re passionate about using technology and human expertise to drive meaningful change, join us in shaping the future of workplace wellbeing!

About the role

As VP of Commercial, you will play a pivotal leadership role in shaping Sonder’s commercial strategy, driving scalable revenue growth, and guiding go-to-market operations across pricing, partnerships, and revenue performance. This role partners with senior leadership to align business strategy with product and market execution.

You’ll lead a small, high-impact team across commercial and revenue operations, working cross-functionally with Product, Sales, Marketing, and Customer Success to ensure Sonder’s commercial efforts are data-driven, competitive, and customer-centric.

What you’ll be doing

• Lead Sonder’s commercial strategy, including pricing models, customer segmentation, and market alignment.
• Shape and operationalise go-to-market (GTM) strategies across Sales, Marketing, Product, and Revenue Operations.
• Drive pricing and packaging decisions to optimise for growth, profitability, and market fit.
• Deliver data-driven insights to support executive decisions, board reporting, and capital planning.
• Support the CEO on high-impact initiatives through financial modelling and commercial analysis.
• Align product strategy with market trends and commercial goals in partnership with the CPTO.
• Partner with GTM teams to structure deals, support sales execution, and design incentive programs.
• Lead strategy and execution of key partnerships and joint ventures.
• Oversee Revenue Operations to improve forecasting, reporting, and funnel efficiency.
• Manage and develop a high-performing commercial team, aligning efforts to Sonder’s strategic objectives.

About You

• 8+ years in commercial leadership, strategy, consulting, or tech-scale environments.
• Demonstrated success in GTM strategy, pricing, and business operations.
• Experience influencing C-suite stakeholders and supporting board-level decisions.
• Prior roles in fast-paced, scaling businesses preferred; healthtech experience a plus.
• Strong financial acumen and data analysis capabilities.
• Bachelor’s degree in Business, Finance, Economics, or related field.
• MBA or equivalent advanced degree strongly preferred.

Key Capabilities 

• Design and drive Sonder’s commercial strategy and pricing models.
• Lead go-to-market (GTM) alignment across functions, including product, sales, and marketing.
• Provide executive-level commercial analysis to inform board decisions and investment strategies.
• Develop and oversee partner strategies and joint ventures.
• Shape and manage revenue operations and sales incentives to support scale and performance.
• Translate strategic goals into cross-functional execution plans.
• Lead, coach, and grow a high-performing commercial team.

Personal Attributes

• Strives for excellence: You uphold high standards and foster quality outcomes.
• Highly accountable: You own outcomes and follow through on commitments.
• Agile and adaptable: You thrive in a dynamic, fast-changing environment.
• Growth mindset: You continually seek improvement and challenge the status quo.
• Exceptional communicator: You communicate with clarity, influence, and impact.
• Collaborative leader: You build trust quickly, align teams, and lead with empathy.
• Detail-oriented and strategic: You balance the big picture with precision execution.

Why join Sonder?

At Sonder, we thrive in a fast-paced, high-impact environment where innovation and collaboration are at the heart of everything we do. Our team is made up of passionate professionals, united by a shared mission to make a meaningful difference in people’s lives—every single day. 

We don’t just invest in technology, we invest in our people.  Here’s what you can expect when you join the Sonder Australia team:

• Employee Share Option Plan (ESOP) – Join us at an exciting time of growth and own a stake in Sonder’s future as we scale and expand. This is your opportunity to share in our success and be part of something big!
• Unparalleled networking opportunities – Work alongside and gain access to some of Australia’s top investors, including Seek and Blackbird, expanding your network and learning from the best.
• Invest in your growth – Benefit from a $1,000 annual development fund, 2 study leave days, and opportunities to expand your skillset.
• Prioritise your wellbeing – Enjoy free access to the Sonder app, a $250 wellbeing fund, and salary packaging options to support your health and financial goals.
• Support what matters – Access generous parental leave, volunteer leave, and work in a diverse, inclusive, and belonging-driven environment.
• Work in an inspiring environment – Enjoy a stunning, heritage-inspired office with modern design, conveniently located near Green Square, plus a hybrid and dog-friendly work environment for ultimate flexibility.
• Stay connected – Take advantage of free coffee Tuesdays, catered lunch Thursdays, and monthly social events to build meaningful connections.

Join us at Sonder and be part of a company that’s scaling fast, making an impact, and offering unique career opportunities!

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