Head of Customer Lifecycle Marketing at Safety Culture

Customer Lifecycle, Full-time Permanent, Sydney sydney marketing full-time
Posted 3 days ago

As we continue to rapidly scale a unique leadership opportunity has arisen to manage the growing Customer Lifecycle Marketing Team in one of the world’s most exciting technology unicorns.

Working closely with the broader marketing, product, and go-to-market teams, you’ll help us to reach our company goal of 100 million people using our products every day by creating cross-channel experiences to engage customers and would-be customers alike.

Reporting to VP Marketing, you’ll be an outstanding customer advocate with deep marketing experience and a strong data pedigree. Your hands on and collaborative approach combined with your strong leadership skills will see you build trusted relationships with your team and key stakeholders across the business.

What will I be doing?

  • Lead our customer lifecycle marketing team, architecting best-in-class marketing journeys which articulate the value of SafetyCulture's products
  • Support product-led-growth and sales-led growth by partnering with Product, Go-To-Market and Support to deliver differentiated end-to-end experiences for our free, paid and enterprise customersDeliver key integrated marketing campaigns to exceed our key customer and growth metrics of activation, retention, trials, engagement, expansion, referral and more
  • Leverage data to understand the customer base and what makes our customers successful; develop marketing strategies that ensures customers are on a journey to success from signup to activation, retention, to advocacy
  • Partner with Analytics team to refresh customer propensity & behavioral models in order to ensure team has access to timely, relevant information to drive successful outcomes
  • Mentor a team of marketers to both further develop their careers while providing exceptional results to the business
  • Who you are?

  • Strong experience in a customer marketing role with proven commercial success
  • Passionate customer advocate who has improved customer experience and customer outcomes through marketing strategies and communications programs
  • Comfortable owning big, ambitious targets and aligning teams together to achieve them
  • Deep experience working with CRM, marketing automation and analytics technologies - ideally Marketo, Braze, Salesforce and Amplitude
  • Excellent people leadership and influencing capability, enabling the whole lifecycle team to deliver impact at scale
  • Ability to find signal in moments of ambiguity and  marshal cross-functional teams to alignment, thanks to outstanding communication and project management skills
  • Able to demonstrate SafetyCulture values (Think Customer, Open Honest Always, Better as a Team, Be Bold Bring Action)
  • Why SafetyCulture?

  • We’re operating at a scale few other companies are, and you’ll be doing challenging work that impacts millions every day and helps to move the world forward.
  • Opportunity to work with Australia's Voted 4th Best Place to Work and Global Tech Unicorn
  • Paid Parental Leave Program and supportive and inclusive company culture
  • Continuous Career Development programs.
  • Equity with high growth potential, and a Competitive Salary and Bonus Structure
  • In-house chef that cooks a delicious lunch, plus a breakfast bar and unlimited snacks
  • Pet-friendly office with onsite cafe and bar
  • Regular social events and celebrations, including the annual ShipIt global offsite
  • Solid onboarding program, regular training and additional development programs
  • We operate within a largely untapped market with endless possibilities and we are a part of a new, exciting wave of SaaS companies that focus on frontline workers
  • The Company

    SafetyCulture is a customer and product-driven company with an ambitious mission: empower front line workers to drive operational excellence and take ownership of their safety and wellbeing. The company started in Townsville, our HQ is in Sydney, and we have offices in Kansas City, Manchester and Manila.

    This is an exciting time in SafetyCulture’s history. We now roughly 400 mission-obsessed people driving outcomes for our customers. We have a strong senior leadership team with experience taking start-ups through the critical scale-up phase. We’ve raised more than $150 million in funding, which will be used to evolve the product into an alerts platform for distributed teams, and expansion into insurance, sensors and IoT, and telematics for fleets. The goal is to have 100 million people using our products every day.

    At SafetyCulture, we’re committed to building inclusive teams and cultivating a sense of belonging so our people can bring their whole authentic selves to work each day. We seek to make reasonable adjustments throughout our recruitment process to create an even playing field for all candidates. Thanks to the tireless efforts of the entire SafetyCulture team we’ve built an incredible culture which has seen us recognised as a Best Place to Work in Australia, the US and the UK. 

    You can find out more about life at SafetyCulture via Youtube, Twitter, Instagram and LinkedIn.