Performance Marketing and Analytics Manager at Zeller

Growth - Marketing, Full Time, Melbourne melbourne marketing analytics full-time
Description
Posted a month ago

About Zeller

Australian business owners are entrepreneurial, driven and passionate individuals. Yet when they seek the merchant services they need to operate and grow their businesses, there is a distinct lack of support and transparency from the banks. Unfortunately, there has been no better alternative – until now.

At Zeller, we’re taking on the incumbents with a suite of products that redefine business banking. Our founding team broke away from some of the biggest names in banking and tech to solve the pain points millions of business owners suffer through every day: frustrating wait times, confusing contracts, hidden fees, and clunky tech, to name a few. This mission piqued the interest of renowned VCs, which led to one of the largest pre-launch funding rounds Australia has ever seen. 

After quietly working away for over a year, we publicly released Zeller on 4 May 2021 – it’s everything business owners need to accept payments, manage their finances, and pay recipients, all in one box. Now, our sights are firmly set on an exciting roadmap of new, innovative products to help Australian businesses grow even further. 

Come join us as we level the playing field for Australian businesses. Our story has just begun.

The Performance Marketing and Analytics Manager is a highly analytical, data-driven and results focused position, which will take hands-on ownership to execute Zeller’s performance marketing across Paid Search, Paid Social, Display, and Programmatic. 

In this role you will tackle both strategy and execution in parallel — to bring the delivery, management, optimisation and reporting of all performance marketing in-house by implementing best-in-class internal capabilities. Your core KPI will see you exceeding our performance marketing merchant acquisition targets by driving qualified traffic into our funnel, then tracking and converting it through to account activations. 

You’ll also be responsible for developing and implementing our marketing analytics technology stack — helping to strengthen our attribution modelling and reporting across a variety of metrics including CTR, CPA, CVR and LTV / ROI. 
This is an exciting, fast paced and influential role for a highly analytical and data-driven marketer with 5+ years of experience in performance marketing and analytics. You will be fully accountable for the outcomes driven by Zeller’s performance marketing, and work cross functionally with the wider Growth and Product teams to ensure that collectively we are exceeding our goals.

Role responsibilities

  • Own the strategy for, implementation, optimisation and reporting of all of Zeller’s Performance Marketing 
  • Manage new merchant acquisition across digital marketing channels including Paid Search, Paid Social, Display and Programmatic. You will continually optimise the marketing mix to deliver the most efficient result
  • Build a recurring testing and experimentation framework  to validate hypotheses and recommend performance optimisation based upon in-depth campaign analysis
  • Manage marketing channels and campaigns with  data-driven approach, and compile insights to inform strategic decision-making
  • Manage channels to achieve robust targets, including regular reporting on CPA, CVR and ROI across your entire performance marketing investment
  • Contribute to strategic plans that form an integral part of Zeller’s marketing and growth strategy
  • Build, maintain and optimise real-time performance marketing reporting dashboards,  ensuring that you’re helping to educate the business and wider team on your field
  • Communicate regular updates, progress and results to the Growth team and wider company 
  • Keep your team and the company informed of updates to the performance marketing and analytics industry, ensuring that our business is always operating at a best-in-industry level 
  • Qualifications and experience

  • 5+ years of hands-on experience working in Performance Marketing and Marketing Analytics within an agency or in-house
  • Background in web analytics, A/B testing and CRO, and metrics-driven marketing 
  • Advanced experience with analytical tools such as Excel, SQL, Sisense or Tableau 
  • Comprehensive experience in analysing performance data for optimisation towards performance-marketing KPIs
  • Outstanding attention to detail paired with a strong analytical mindset 
  • A tertiary education, or a track record of relevant experience that proves it wasn’t needed
  • The ability to multitask, run multiple projects at once, and not get overwhelmed by an impending deadline
  • A hunger to win; you thrive on having a target and achieving it at all costs
  • What’s in it for you

    - Be part of something big from the outset
    - Watch your work be put up in lights
    - A balanced, progressive and supportive work environment
    - Competitive salary
    - A package which includes equity from an early stage
    - Join a rapidly growing team with opportunities to grow and develop your career wherever your passions and skills take you