SEO and Web Specialist at Zeller

Growth - Marketing, Full Time, Melbourne melbourne marketing full-time
Posted 5 days ago

About Zeller

Australian business owners are entrepreneurial, driven and passionate individuals. Yet when they seek the merchant services they need to operate and grow their businesses, there is a distinct lack of support and transparency from the banks. Unfortunately, there has been no better alternative – until now.

At Zeller, we’re taking on the incumbents with a suite of products that redefine business banking. Our founding team broke away from some of the biggest names in banking and tech to solve the pain points millions of business owners suffer through every day: frustrating wait times, confusing contracts, hidden fees, and clunky tech, to name a few. This mission piqued the interest of renowned VCs, which led to one of the largest pre-launch funding rounds Australia has ever seen. 

After quietly working away for over a year, we publicly released Zeller on 4 May 2021 – it’s everything business owners need to accept payments, manage their finances, and pay recipients, all in one box. Now, our sights are firmly set on an exciting roadmap of new, innovative products to help Australian businesses grow even further. 

Come join us as we level the playing field for Australian businesses. Our story has just begun.

About the Role

Zeller is searching for a talented SEO and Web Specialist to join our rapidly expanding Growth team. This role is responsible for overseeing growth in organic search and traffic to, and ensuring visibility for Zeller’s key public web pages, content and products online. You’ll also help to drive our Public Web strategy; by building, launching and optimising content and pages, and define our roadmap for consistent improvement on 

The successful candidate will bring strong, hands-on experience in SEO and managing websites (preferably on Hubspot), with a proven ability to unify cross-functional teams to drive exponential growth in organic traffic. You’ll enjoy a fast-paced and dynamic environment, working as part of a team that’s passionate about growing one of Australia’s fastest growing fintech brands.

Role responsibilites

  • Drive high-volume organic search growth for Zeller’s Public Web domain(s) that sees us achieve our monthly SEO and Content activation targets 
  • Plan and execute effective SEO programs including (but not limited to) keyword and opportunity analysis, campaign planning, audits and management
  • Guide the marketing team on tactical SEO recommendations to support product launches, campaigns, content marketing, website updates and more 
  • Identify and implement forward-facing opportunities and tactics that exponentially grow Zeller’s search engine visibility and rankings
  • Help to advocate and guide the organisation towards SEO best practices and adoption by ensuring that organic search is a core element of our planning process 
  • Lead all Public Web projects, including (but not limited to) new product launches, campaign launches, page edits and optimisations within the Hubspot platform
  • Build and execute an effective Conversion Rate Optimisation program that supports Public Web and Paid Marketing optimisation 
  • Advocate for and implement new technologies and tools that help us to consistently optimise and improve the user experience on 
  • Track and report back on Organic Search performance and keyword rankings for brand and non-brand targets, as well as competitor sites for all Zeller products and services 
  • Use analytics to deliver insights back to the business that showcase the impact of your work
  • Qualifications and experience

  • 3 - 4 years of hands-on experience in SEO (preferably in-house or in the e-commerce / online retail space), with a proven track record of successfully developing and implementing SEO programs that improve Organic Search performance for online businesses
  • Understanding of content optimisation best practices at scale 
  • Knowledge of technical SEO best practices and optimisation 
  • A proven track record of developing and managing SEO initiatives and delivering effective, measurable results 
  • Extensive knowledge of SEO best practices, search engine algorithms and ranking strategies, and a passion to stay abreast of new sand trends in this space 
  • Some experience in implementing successful large-scale SEO initiatives, including link building and site architecture 
  • Ability to work cross-functionally with content, design, communications and marketing teams to drive SEO programs 
  • Expertise in managing SEO and Public Web projects, roadmap and reporting to ensure that SEO fixes are shipped in a timely manager 
  • Understanding of critical SEO analytics and research platforms (e.g. Google and Bing Webmaster Tools, Google Analytics, Google Adwords Keyword Planner), as well as familiarity with 3rd party SEO tools (e.g. SEMrush) 
  • A tertiary education, or a track record of relevant experience that proves it wasn’t needed
  • A creative mind that can deliver and execute on bold ideas.
  • A can-do attitude. You’re not afraid to roll-up your sleeves and make it happen. You don’t get overwhelmed by an impending deadline
  • A hunger to win; you thrive on having a target and achieving it at all costs
  • Preferred

  • Experience working with Hubspot
  • What’s in it for you

    - Be part of something big from the outset
    - Watch your work be put up in lights
    - A balanced, progressive and supportive work environment
    - Competitive salary
    - A package which includes equity from an early stage
    - Join a rapidly growing team with opportunities to grow and develop your career wherever your passions and skills take you