CRM Manager at Airtasker

Team, Full-time, Sydney, Australia sydney full-time
Description
Posted 1 months ago

We are looking for a CRM Manager to create and deliver multi-channel messaging experiences across the customer lifecycle to drive acquisition, retention, and engagement. You will work with our cross-functional teams to achieve outcomes that elevate our products to new levels. This role is for someone who:

- Loves attacking and solving complex problems
- Has passion for innovation to propel the use of the channel forward
- Puts the customer at the heart of every campaign.
- Has analytical and experimental mindset.

Who we are:

Our mission at Airtasker is to empower people to realise the full value of their skills. We create jobs and help people get more done all around the world. We are inspired every day by the people who make their livelihood on the Airtasker platform.

Airtasker is a global marketplace for local services. We’re building a platform that allows people to post jobs and allows taskers to earn a living through these jobs. We’ve spent the last year on a journey of growth and transformation - planting our flag in the UK and Ireland and progressing on our vision for the local services economy. We are 4 million users strong, with over $300M of job opportunities created this year in Australia and overseas. We’re making huge strides and we need your help as we accelerate to our mission! 

What you'll do:

  • Develop a messaging strategy to engage customers across all stages of the lifecycle journey
  • Partner with many stakeholders at Airtasker of various backgrounds including engineers, product managers, designers, support etc to define best practices and develop marketing strategies that drive conversion, retention, and community engagement
  • Work closely with the Technical Product Manager regarding buy vs build decisions for existing and new CRM tools and products/platforms with vendors with the goal to simplify the speed at which CRM is able to execute campaigns
  • Manage the workflow processes, procedures, guidelines, requirements, and testing plan for channels, new campaigns and lifecycle flows
  • Work with Data and the TPM to define any new requirements to ensure the right attributes and data are available for relevant, personalised, and real-time campaigns
  • Identify emerging opportunities that the business could capitalize on and gain a competitive advantage in terms of consumer acquisition and retention in the market.
  • What it takes to be successful in this role:

  • Understanding and knowledge of different regulations that impact CRM efforts (CANSPAM, CASL, GDPR, etc.)
  • Significant commercial awareness 
  • Adept at prioritising most impactful tasks/projects
  • Ability to analyse and present large volumes of complex data, and influence others and build relationships
  • Excellent verbal and written communication skills. 
  • Strong project management and collaboration skills
  • Strategic and analytical thinker
  • On our wishlist:

  • HTML familiarity (ability to understand where changes need to be made)
  • Experience with CSS is preferable
  • Fluent in Email coding (responsive design)
  • Experience with Data visualisation tools (Tableau experience preferred)
  • Experience with Braze (preferable)
  • Understanding and knowledge of IP reputation, deliverability, and IP warm up strategies
  • Experience with Return Path, Gmail Postmaster, Outlook SNDS