Field and Account Based Marketing Manager - EMEA at Ansarada

Marketing, Permanent, Sydney sydney marketing full-time
Posted 22 days ago

Who’s Ansarada?

Ansarada is a global B2B SaaS business with a big vision for a world where every business, in every critical decision, is always ready to act. The company was born out of an absolute belief in companies and the people who found, run and advise them. We’re on a mission to achieve this with our SaaS platform and world class team who are based in five main hubs: Sydney, Ho Chi Minh, Chicago, New York and London.

Our AI-powered intelligent information platform enables businesses to know, raise and realise their potential, and gives confidence to businesses in every decision – from knowing exactly what they have, to where they‘re going and what they need to get there.

As the Field and Account Based Marketing Manager for Ansarada, you will play a key role in designing, implementing and executing marketing programs and events in EMEA with the goal of generating qualified leads and accelerating the progression of opportunities in the sales pipeline. You will be responsible for shaping the annual event strategy, creating and executing demand campaigns, managing global account-based marketing initiatives and will also be responsible for monitoring performance and reporting on results.

Ideally, you are someone with 4+ years of B2B working experience in the event planning, field marketing and/or account based marketing space. You're someone who is passionate about marketing and events and no task is beneath you. You are dedicated to delivering extraordinary experiences, and a team player who is excited to be part of a creative, dynamic and ambitious marketing team. Most importantly, you’re excited to join Ansarada and bring exceptional customer marketing and experiences to life.

What will you be doing?

  • Create demand through managing event and Account Based Marketing
  • Coordinate territory planning and execution with CMO, marketing, sales and product stakeholders to build marketing event, partnerships and program calendars to increase awareness, drive engagement, generate leads, and support sales pipeline.
  • Manage all aspects of Virtual and physical event co-ordination including: strategy, objectives materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production, & logistics.
  • Manage ABM account based marketing activities, in partnership with sales, including: identifying target accounts, developing strategy, executing campaigns with the support of cross-functional teams.
  • Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with marketing and sales teams.
  • Strategize, order and deliver customer gifting and promotional items to support events and high-touch/high-value customer programs.
  • Research industry events and marketing/campaign opportunities and evaluate sponsorship based on Ansarada’s objectives and target audience.
  • Maintain event and campaign documents - budgets, calendars, and run-of-shows
  • Achieve benchmarked ROI metrics by working with the CMO, campaign team and sales managing and analyzing campaign data in Salesforce.
  • Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets
  • We'd love to hear from you if you have:

  • experience in managing events and/or account based marketing campaigns
  • developed and delivered cohesive event strategies, including messaging, audience, execution
  • the ability to network to source event keynote speakers and work independently and in a group setting
  • the ability to work in a dynamic and fast-paced environment; multitask and effectively manage time
  • strong written and verbal communication skills
  • acute attention to detail; demonstrated ability for accuracy and thoroughness
  • ability to work effectively with internal and external customers
  • proven negotiation, problem-solving, organization and project management skills
  • ability to work in a high-energy creative and metric driven marketing team environment.
  • the flexibility and versatility to help your fellow Marketing team mates
  • We are a customer obsessed Marketing team.

    See some of our work on Ansarada TV or check out our webinars here
    Learn more about Ansarada here

    Our Goal

    Turning our goal of disrupting an entire industry sector into reality requires a diverse group of passionate, creative, and innovative people. We'll help you raise your potential through both career and personal development opportunities, and you’ll enjoy all the benefits you would expect from a fast-growth technology company. Take a virtual tour of our Sydney headquarters with our CEO Sam Riley here:

    Check out this video about What’s Next and turn up the volume! We would love to learn more about your journey and goals...What's Next for you?

    With the greatest respect, applications will not be accepted from recruitment agencies.