National Sales Manager/Head of Sales at Brosa

Retail, Sales, Full-time, Fitzroy, Victoria, Australia sales full-time
Posted 23 days ago

About us

Brosa is one of Australia’s fastest-growing consumer brands, and are proud to be making waves in the $14B home and living industry. We are famous for our uncomplicated and straightforward shopping experience, and we pride ourselves on delivering fantastic customer experiences. Our mission is to make it simple for Australians to create a home they will love.

Founded in Melbourne in 2014, Brosa is backed by Australia’s most prominent and successful Venture Capital funds, including AirTree Ventures and Bailador. We recently closed a $4M round with strategic investors to help fuel our future growth.

Who we are looking for

We are on the hunt for a National Sales Manager to lead our growing Retail and Inbound Phone Sales Teams. Our fast-growing Trade & Commercial Partnerships Team (primarily focusing on partnerships with Property Developers and Agents) will also report into this role. We currently have two showroom locations - one in Melbourne and one in Sydney, with plans to expand our retail network.

You are results-oriented and passionate about delivering exceptional customer experiences. You are an experienced Retail Leader who has managed Retail teams across multiple store clusters, with ancillary experience in B2B/Partnerships sales. You are excited by the opportunity to join a next-generation, high-growth retailer who is leveraging technology to deliver a superior customer experience.

The team

You will be reporting to Brosa’s COO, Anna Stockley. Anna has spent her career working for recognisable retail companies, Mecca Brands (Melbourne) and Bonobos (New York), where she led teams across the digital and marketing functions. A consultative and curious mindset was built during her time at the Boston Consulting Group, where she started her professional journey. At Brosa, Anna looks after the Retail, Brand, Customer Service, Operations and People teams.


You have

8+ years of experience in retail sales leadership

2+ years of experience in B2B or Partnership sales

A strong track record of leading high-performing teams

Proven ability, and a natural enthusiasm for driving sales

A warm, positive energy and natural enthusiasm for developing your teams

Deep conviction in the importance of delivering exceptional customer experiences

Strong process-oriented approach to continuous improvement

Confidence and prior experience in analysing sales data to uncover insights and opportunities

Experience using CRM systems to support the sales process

Openness to new ways of thinking

Bonus experience

Experience in B2B or Partnership sales

Industry experience in Furniture & Homewares

Passion for interior design

Experience in opening new stores

You will

Lead our Retail Teams of Stylists across two Showrooms, our Inbound Phone Sales Teams, and our Trade & Commercial Partnerships Team

Deliver and exceed ambitious sales targets across all three sales channels, significantly contributing to overall company growth

Be accountable for metrics such as sales conversion, Average Order Value, and Missed Call Rate

Coach, develop, mentor and train your team and develop a high performing culture

Support your Showroom Managers in coaching, recruiting, training and rostering to meet seasonal demand

Evolve and mature our Trade & Commercial Partnerships Team’s sales strategy and processes to more than double the size of our B2B/Partnerships business

Work closely with cross functional partners in Postsales, Operations, Marketing and Technology to deliver superior results for our customers

Be responsible for translating overall sales targets into daily numbers and metrics, and reporting on sales performance vs target on a weekly and monthly basis

Be comfortable using our Business Intelligence Interface and Excel to analyse sales patterns and trends (eg by store / by stylist / by team)

Be passionate about helping your teams succeed, and understand that spending time in store during peak trading times will help you deliver against your goals

What success looks like

In the first month, you will have wrapped your arms around your teams (you’ll know their strengths and opportunities for growth), be familiar with our product range, and will understand our processes and current ways of working. And of course, you will have hit or exceeded sales targets during peak season trading!

In the next few months, you will have built out a strategy to grow Trade & Commercial Partnership sales, developed a blueprint training program for the teams, and prepared a recommendation for how to shift to a variable bonus structure for our frontline sales roles. You may also have begun working on a retail footprint expansion plan in partnership with our Chief Operating Officer (COO).


The benefits

At Brosa, we aim to build an exceptional environment to help our team thrive. Our goal is to help our team produce their best work and find enjoyment in their role. We work hard to create an atmosphere that is high on trust, honesty, accountability, commitment and of course, fun. Some additional perks of the role include:

  • Staff Discounts on Brosa products
  • Opportunity to work in one of the fastest-growing companies in Australia
  • Weekly TED-style talks that encourage collaboration and growth amongst team members
  • An open, bring your dog to work policy

We believe that diversity is critical to our success. We will not discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.