Product Marketing Lead (Guild of Guardians) at Immutable

Guild of Guardians, Full-time, Australia remote marketing product full-time
Posted a month ago

A bit about the role: 

We are currently hiring a Product Marketing Lead for Guild of Guardians to define and elevate the narrative of Guild of Guardians as we prepare to launch and beyond! In this role, you will create a compelling marketing vision for the product through a GTM plan, design briefs for creatives that elevate the narrative of GoG, define positioning and competitive advantage of the game, understand how we can play up our narrative in target locations, and so much more.

As the first Product Marketing Lead for GoG you will have the opportunity to define what the narrative and story for the brand will be and play a pivotal role in its growth and success!

You will have the opportunity to:

  • Delivering a compelling marketing vision for the product via a GTM plan complete with multiple pre-launch beats (awareness, hype, pre-reg, teaser, launch)
  • Develop, update and share competitive analysis of competing mobile ARPGs, and NFT games in the industry
  • Design briefs for creatives that elevate the narrative of GoG
  • Develop audience and consumer insights with an outside agency to distribute research reports across all channel owners
  • Define positioning and competitive advantage of the game and share across channel and community owners
  • Understand how we can play up our narrative in the ideal geos and territories
  • Distribute performance reports on behalf of Marketing that align with OKRS and KPIs via a custom dashboard
  • We would love you to have:

  • 5-6 years of experience developing GTM strategy with quantifiable achievements
  • Experience as a Marketing Lead or similar working on a AAA game
  • 3+ years of experience in mobile gaming or blockchain gaming
  • Experience launching products successfully into app store
  • Leadership experience - having managed at least 2+ people
  • Some extra skills that would be awesome:

  • Interest or working knowledge of cryptocurrency, NFTs and the blockchain market
  • Understanding of Asian markets
  • Some of the things we can offer you:

  • Competitive Salary and Employee Stock Options: Everyone in our team contributes to the success of our game-changing products, which is why we share all our wins company-wide. As we continue to succeed, stock options and a competitive salary mean you get to enjoy the upside!
  • Flexible working life and $750 WFH set up allowance: Work-life balance is important. Whether you want to work from home or come to our new, shiny, Sydney office the choice is yours. To help you get comfortable working from home we’ll assist with a $750 contribution
  • Paid Parental Leave: We celebrate our growing Immutable family!
  • Employee Assistance Program: A 24/7 service that includes unlimited counselling for you and your family
  • EOY and Birthday Leave: You can enjoy 2 additional paid annual leave days at EOY and a paid day off for your birthday
  • Internet and Phone Allowance: $900 annually to put towards your mobile and internet expenses
  • Learning and Development: We are dedicated to your professional development. You’ll get access to thousands of online learning courses via Go1, Udemy and Naspers. Immutable will also contribute between $1500-$2000 annually for you to invest in your continued education
  • Wellness Benefits: Work-life balance and your wellbeing are important to us. We will contribute $1200 annually to put towards anything that contributes to your mental or physical wellbeing
  • Diversity and Inclusion: We are committed to building a diverse and inclusive community for everyone. We’ve joined the Project F initiative aimed at removing the systemic barriers to achieving gender-balanced technology teams
  • Personal perks: Perkbox benefits including premium access to Aura, Calm, an online fitness portal and discounts at major retailers
  • Social events: Fun and regular company events to relax and connect with teammates in your local region
  • A bit about us:

    Unique blockchain assets (“NFTs”) have grown in popularity rapidly over the past few months. These unique assets allow people to own anything from in-game items, to digital art, to music, and financial instruments. 

    However, they are highly illiquid: transactions take minutes or hours to confirm, and Ethereum can process fewer than 5 NFTs per second for the whole world combined. To solve this problem for ourselves and for others, we have built Immutable X, a next-generation protocol for trading blockchain assets with instant trade confirmation, massive scalability, and no gas fees - all without compromising user custody. 

    The goal of Immutable X is to help developers and businesses scale their asset-creation by using our protocol for creating and trading these unique assets. Alongside brands like TikTok, Kongregate, Habbo, GameStop, and Playco, web3 gaming projects building on Immuable X include Illuvium, Ember Sword, Planet Quest, Gods Unchained, Guild of Guardians, and many more.

    Additional Information:

    Immutable is committed to building and fostering an inclusive, diverse workplace. We believe in incorporating everyone’s perspectives and experiences as this has been a significant driver in our success so far.

    For this reason, we strongly encourage candidates of all backgrounds to get in touch. Even if you don’t meet all the requirements of a job listing, do yourself (and us) a favour by still applying! It’s highly likely you’ll bring something to the workplace that we haven’t thought of yet, and we would love to hear from you.

    We are a 2022 Circle Back Initiative Employer – we commit to respond to every applicant.