Growth Marketing Manager at Zip Co

Growth Marketing, Full-Time, Sydney sydney marketing full-time
Description
Posted a month ago

About us

We are Zip, a rapidly expanding global fintech headquartered out of Sydney, Australia with a growing presence focused in the US and UK markets.  
We're here to simplify how the world pays for what they need by connecting merchants with consumers and offering them fair and seamless payment solutions, everywhere.
Our values: Customer First, Own It, Stronger Together and Change the Game, are at the heart of everything we do. They form our Mamba mentality - how we’re better than yesterday, and are used to create game-changing experiences for our customers and our people.
Join us on our mission to be the first payment choice, everywhere and every day.

The role

We’re looking for a proven B2B digital marketer who can work across the Zip Business product suite with a passion for performance metrics and optimisation. You will play a critical role, in partnership with the Senior Campaigns manager, to build the brand and customer base of Zip Business through paid and organic digital channels. 
You will drive qualified paid and organic traffic to Zip Business digital channels while delighting potential customers with amazing website experiences. 

You’ll also:

- Reach and exceed acquisitions targets by building out media buys for various ad and social platforms and oversee the day-to-day execution of paid media activity in partnership with Zip Business’ paid media agency.

- Create conversion optimisation strategies using both qualitative and quantitative sources through collaboration with Analytics, Product, Engineering and Zip Business Marketing.

- Build, manage and optimise the online acquisition journey for all Zip Business products (Merchant, Trade and Capital).

- Understand best practices for UI and UX for landing pages, applications, mobile, and desktop with a strong testing mind-set with a constant and fast iteration testing rigour.

To help us level up you'll bring:

  • 5+ years in digital media experience ideally gained within ecommerce, payments or fintech environments.
  • In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks.
  • Great at problem-solving skills and passion for data and analytics.
  • At home in a fast-paced environment and able to move with a sense of urgency, but sensitive enough to give people space/comfort to add suggestions.
  • Bachelor degree / tertiary education.
  • We’re looking for someone who always finds new boundaries to cross - a future Zipster who will obsess over excellence and make constant improvements for our customers. We’ve removed the red tape here to get things done quickly, so if you see a problem, own the solution. You've gotta hustle at Zip!

    If you only meet some of the requirements for this role, that's okay. We value a diverse range of backgrounds and ideas and believe this is fundamental for our future success. So, if you have the curiosity to learn and the willingness to teach what you know, we'd love to hear from you.

    We pride ourselves on creating an inclusive workplace that provides equal opportunities to all persons regardless of their age, cultural background, sexual orientation, gender identity and expression, disability, veteran status, or anything else.

    Benefits @ Zip

    -  Flexible working culture
    -  Share incentive programs
    -  Generous paid parental leave
    -  Birthday and wellness leave
    -  Epic offices with a casual dress code
    -  Fun team with high-growth hustle
    -  Free breakfast and weekly lunches
    -  Heaps of social events

    Join us on our mission to be the first payment choice, everywhere and every day.