Design Lead - Brand and Marketing at Versent

Design, Full Time, Melbourne, AU melbourne marketing design full-time
Description
Posted 2 months ago

Versent is an Australian-born technology company, focused on architecting, building & operating cloud native applications, data streams, platforms and services. Our solutions are centred around AWS and best of breed technology. From a stand-still start in 2014, we've grown to over 360 family members both locally and internationally. With a diversified offering in professional services, managed services and product, we are poised for significant growth in 2020.

The Design Lead - Brand and Marketing is primarily accountable for the public image and perception of the Versent brand(s). This role is accountable for ensuring that the products and services produced by Marketing are aligned to the Company images and communications. The Design Lead - Brand and Marketing leads the branding campaigns, sponsorship procurement, advertising campaigns and is responsible for shaping the Company’s outward image.  

This role analyses brand positioning and customer insights, shaping and communicating the Company vision and mission, translating brand elements into plans and go to market strategies and leading the creative development to motivate the target audience to ‘take action’.

Your day to day will look like:

  • Work with the General Manager - Group Marketing and the Marketing team to develop and maintain brand guidelines.
  • Provide creative guidance and direction for all content produced (i.e. reference and direction for look & feel, tone, colour, lighting, typography, image style, etc.) across a range of mediums including video, digital and print
  • Oversee the execution of all creative development processes/projects including digital, design, photography, filming and editing
  • Ensure compliance and quality control of creative material to all Brand elements including corporate and visual identity and brand value proposition
  • Lead: Establish the Stax brand identity, documenting and educating for consistent use across all touchpoints including co-branding with partners
  • Strategise: Conceptualize and design solutions from beginning to completion, ensuring finished work delivers the intended messages and aligns with the overall marketing strategy
  • Create: Deliver design projects including digital marketing (web and landing pages, paid advertising, social, eDMs) and graphic design (presentations, brochures, event collateral), multimedia videos and more
  • Collaborate: Manage the end to end project design, liaising with stakeholders to confirm project scope, goals, timing, and budget and deliver to brief
  • Support: Document experience and outcomes, creating and maintaining an evergreen library of collateral, assets, and templates
  • To be successful in this role:

  • Proven ability to develop brand and marketing strategies and engage, influence and communicate recommendations to executives
  • Experience in identifying target audiences and devising effective campaigns
  • Demonstrated ability to think strategically and analytically (and present them)
  • Ability to effectively communicate and present ideas and strategies
  • Proficiency in managing multiple efforts simultaneously
  • Excellent understanding of marketing
  • Strong analytical and data driven thinking and skills partnered with a creative mind
  • Up to date with latest trends and marketing best practices
  • Tertiary degree qualification in Marketing, Communications, or related discipline
  • Minimum 5 years’ marketing experience
  • Working knowledge of Adobe Design Suite, Campaign Monitor and Word Press
  • #LI-SC1


    OUR CULTURE
     
    At the core of what we do, we're an engineering company. We value our people more than commercials and put culture at the centre of everything. Some of the things we do to bring the team together are end of month social and drinks, both family and Versent Christmas parties and weekly knowledge sharing sessions.
     
    We embrace the notion of Family at Versent, working together to achieve outstanding success. We have monthly social events to bring everyone together, often supporting charity initiatives such as TourXOz and RUOK Day. We're supportive of bringing both kids and dogs into the office (which makes it a bit more lively!) and have a flexible work environment.
     
    VERSENT VALUES AND BEHAVIOURS
     
    People: We believe in a positive team with family spirit, because life is too short for anything else.
    Customer: We create remarkable experiences for customers and treat them as we wish to be treated.
    Quality: Be Artisans who care for their craft and lead change through continuous improvement.
    Reliability: Do what we say we will do when we say we will do it, every time.
    Transparency: Full disclosure, integrity and honesty in all things.
    Reciprocate: Give back and assist as much as possible, whenever possible.