Content Marketing Executive at Advanced Navigation

Marketing, Full-Time, Sydney, AU sydney marketing full-time
Description
Posted 28 days ago

Advanced Navigation is the global leader in navigation systems for air, land and sea. Our products are developed and manufactured in Australia and our main HQ is located in Sydney with offices around the world. With over 68 of the top 100 largest companies as customers, and a broad range of technologies, we are truly changing the way we navigate globally.

Our ever growing team has world class expertise in the fields of inertial navigation, global navigation satellite systems, sensors, acoustics, AI, and RF technologies. 

Click below to find out a little more about us:
https://www.smartcompany.com.au/startupsmart/news/advanced-navigation-funding-unicorn/

Our Marketing Team is responsible for developing strategically focused marketing activities and programs designed to support the sales process from prospecting to close and up-sell. These activities are customized to specific regions, reps, accounts, contacts, and opportunities. We are tightly aligned to the sales team and continually work collaboratively to get the word out about our incredible product line.

You will play a key role in supporting the Sales and Marketing teams in planning and executing activities that build pipeline and drive revenue. The role will focus on creating engaging and persuasive content for a highly technical audience. This role is critical in driving customer engagement and improving website ranking. You will be working closely with the marketing team and a technical content writer.

In this role you will:

  • Write SEO-friendly content for a range of marketing materials (blog posts, white papers, case studies, eDMs, social media posts, video scripts, PR, etc)
  • Liaise with clients and sponsored parties to collect media and testimonials.
  • Quickly gain a deep understanding of the technology and customer pain points.
  • Work cross-functionally with the product, sales and support teams to gather product and market information.
  • Be an integral part of the Marketing team and support initiatives across website, customer engagement, design and other areas.
  • Have an exceptional eye for detail, including proofreading every piece of content we release and have an appreciation for great design.
  • You should have:

  • Experience in B2B marketing with an ability to quickly understand technical products and applications and translate them to real customer value propositions
  • Demonstrated experience creating effective content that drives constant improvement across SEO, click through rates, open rates and conversion rates.
  • Experience in-house style guidelines and brand voice for consistency in messaging.
  • You might also have:

  • A “can-do” positive approach who possesses a desire and ability to work in a fast-paced, goal-oriented high growth sales environment.
  • A track record of turning high-level discussions into detailed, personal work plans
  • Experience and/or higher education in the high-tech space.
  • What are some of the benefits you will have access to?

    You'll have access to industry-leading products with diverse applications within some of the most interesting and exciting projects worldwide. We’re growing a team of inspired, smart, and driven individuals from all sorts of backgrounds. With great opportunities for growth and variety, we strive to help each employee carve out the path that’s right for them.

    Apart from the above you will be doing your life's best work in a large, fun office in central Sydney close to all public transportation and have access to barista made coffee, at our cafe below, to keep you going throughout the day.