Product Marketing Manager - Projects & Contacts at Xero

Product & Partner Marketing, Permanent, Melbourne, AU melbourne marketing product full-time
Posted 7 days ago

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. 

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

In this role, you will be the product marketing lead in helping to grow and develop two key Xero global experiences (Contacts and Projects). 

You will quickly become the go-to expert on the needs of our customers and tie everything together through clear and concise propositions. You will learn, monitor and deeply understand how customers and competitors are changing across all markets and are responding to the product proposition. You will identify future opportunities to deliver differentiated value and work with product,  global and regional customer teams to build and launch. You will drive the adoption and use of this product by working closely with the regional commercial leads and marketing and sales teams to achieve the customer and commercial targets. 

What you’ll do

  • Develop compelling value propositions and playbooks to support the product and new feature roll-out and growth.
  • Develop in partnership with research agencies and creative teams. 
  • Excellent collaboration and relationships with Product pods, working as a virtual team to develop strategy, identify unique value and GTM planning with customer teams.
  • Be the key contact point for all proposition related queries across the business including  regional sales, marketing teams and channels -  acting as the product champion.
  • Being the bridge of communication between the product team and other key stakeholders across Xero.
  • What You'll Bring with You

  • Demonstrated experience building new product value propositions to develop and launch new products or features. (Use or understanding of Strategyzer framework an advantage) 
  • Experience working in agile environment with Product Managers and development teams
  • Confidence in working through ambiguity and creating new experiences - this role involves future thinking and exploring new spaces
  • Highly commercial, data driven marketer with demonstrated experience building cross-sell and product lifecycle strategies based on customer and data insights 
  • Ability to build strong business relationships, internally and externally, that allow you to challenge and influence stakeholders whilst still having fun everyday 
  • 7+ years in a product marketing or marketing role
  • Working at Xero will provide you with a diverse and inclusive environment alongside people who will respect, challenge, support and mentor you to have fun while you do the best work of your life. We are a place where personal development, innovation, and change are not only inspired but also celebrated. We value our people and want them to enjoy and take pride in their work.

    Why Xero?

    At Xero we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer a great remuneration package including shares plus a range of leave options to suit your well-being. Our work environment encourages continuous improvement and career development and you’ll get to work with the latest technology.  

    Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. We are a member of Pride in Diversity, in recognition of our inclusive workplace. So, from the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.