Customer Marketing Manager at Sine

Marketing, Full-time, Adelaide, South Australia, Australia adelaide marketing full-time
Posted a month ago

At Honeywell Sine, we're committed to being a part of a mission that matters. Striving to develop innovative, industry-leading solutions to everyday workplace challenges. We want to make our customers’ operations safer, simpler and more secure.

That’s what gets us moving every day — we thrive on helping the largest corporations through to a local school find easier ways to streamline their workplace through visitor, contractor, staff and asset management.

Sine has been rolled out to thousands of companies around the world and is used at locations such as schools, sports stadiums, offices, industrial, medical, retail and commercial facilities.

Sine is a part of Honeywell Connected Enterprise. From our head office in Adelaide, South Australia we’re growing globally!

As a Customer Marketing Manager at Honeywell Sine, you'll be responsible for performance marketing and driving effective end-to-end go-to-market strategies targeted towards our global SaaS business.

This digital-focused position drives the performance marketing strategies in the APAC region and works with the team to drive growth marketing in new markets (North America and Europe).

Strong team leadership, sharp business acumen, including budgeting, forecasting and deep involvement in the annual campaign planning is key to success in this role. If you have solid performance marketing and SaaS campaign skills including KPI setting and ROI tracking, campaign insights and optimisation, hit apply now!

What you'll do:

  • Guide the team and the end-to-end go-to market planning and execution, driving strategic initiatives, product launch commercialisation, demand creation, sales enablement, and content creation for Sine
  • Develop/adapt demand/lead generation to track prospects flow from lead to closed or won business
  • Establish strategic, integrated marketing plans ensuring clear objectives, measurable outcomes and demonstrated return on investment
  • Report on the performance of marketing activities, drive continuous improvement to increase lift and conversions
  • Assist with managing google analytics, both tactically and strategically to understand our online digital experience across the website and digital advertising channels.
  • Work cross-functionally with Sales, Sales Enablement, and Product teams to align marketing activities and drive feedback loops
  • Enable sellers and coordinate the development of sales content and activities for direct and indirect sales
  • Identify and test new channels to continue to meet or exceed established critical metrics
  • Keep on top of daily, weekly, monthly, and quarterly reporting.
  • What you'll need:

  • 3+ years’ inbound and outbound performance marketing, lead and demand generation campaigns
  • 3+ years’ people management experience with global teams or tech/start up context
  • A metrics mind-set and curiosity to dig into the data to apply learnings
  • Experience in software/solutions marketing, product marketing or related marketing field
  • Ability to drive strategic initiatives and tactical execution in a fast-paced environment that pivots frequently
  • Strong communications skills – written, verbal and presentation
  • Proven ability to influence across businesses, functions and regions and build deep collaborative relationships
  • Deep expertise in creating integrated, multi-channel marketing plans: business, industry-specific and product-level plans
  • Results oriented with strong analytical and problem-solving skills
  • Able to work across a direct and matrix team to deliver cohesive go-to-market strategy
  • MarTech chops -- expertise in SFDC dashboard analysis, Marketo and Tableau
  • Effective change agent, constantly challenging conventional thinking, approach, and methodology to drive breakthrough results
  • Has a knack of prioritisation
  • Why work for us?

    We’re a diverse, global team committed to a product and mission we believe in. We have teams and offices in Australia, the US, India and the Philippines!

    We’re now a Honeywell company (Fortune 100), growing quickly and expanding into countries all over the world. You’ll have the opportunity to play a key part in our global growth!

    We believe that everyone should love coming to work. There’s plenty of work to do, but we love to have fun along the way. Join us for Wednesday yoga, weekly team drinks on the deck, or a game of pool, foosball and ping-pong!

    We encourage innovation and creativity. We understand there’s more than one way to do things and encourage you to come up with new ideas and approaches.

    Like to work in a central & accessible location close to great food, coffee, parks and bars? Our new head office is located in the heart of Adelaide - the most liveable city in Australia! Enjoy our outdoor deck and take advantage of reserved parking right next door!

    Value work-life balance? So do we! Our office hours are Monday to Friday, 9-5 and we offer both flexibility and hybrid working options

    If you’re looking for a great working culture at a company building a cool product in the cloud - please apply!