Senior SEO Specialist at Brosa

Retail, Marketing, Full-time, Melbourne, Victoria, Australia melbourne marketing full-time
Posted 16 days ago

Hello, we’re Brosa…

And it’s our mission to make it simple for people to create a home they’ll love. Founded in Melbourne in 2014, we’re famous for our uncomplicated and straightforward shopping experience. We’re one of Australia’s fastest-growing consumer brands and are proud to be making waves in the $14B home and living industry. Brosa is backed by Australia’s most prominent and successful Venture Capital funds, including AirTree Ventures and Bailador.

We are in the search of a highly motivated hands-on senior SEO specialist, a SEO evangelist, who can lead our SEO program and become the subject matter expert and thought leader of SEO within the business. Ideal candidate would be strategic but a hands on SEO expert with a proven track record of growing SEO rankings and organic traffic for an enterprise grade ecommerce business. Highly competitive package on offer for the ideal candidate.

Ideally, 5+ years SEO experience, acquired through a combination of agency and in-house roles. A skillful team player who can influence and guide content teams as well as tech teams.

What makes the Brosa team awesome…

Mission-Driven - Our team is made up of curious problem solvers who are all working together towards our mission - we’re in this together.

Innovative Founders - The founding members of Brosa have instilled an entrepreneurial spirit into every corner of the business. We’re encouraged to test and pursue our bold ideas.

Growth Mindset - We’re dedicated to learning as much as possible to reach our potential and position Brosa as a home and living industry leader.

Diversity - We pride ourselves on our diversity and believe this is key to our success because it enables us to develop new ways of working that drive innovation.

Customer Champions - At the core of everything we do, we are driven by a desire to deliver a fantastic experience that delights our customers.

As the Senior SEO Specialist at Brosa, you’ll get to:

  • Accelerating our organic search presence through tested and proven SEO strategies and best practices.
  • End to end ownership of the SEO program - strategy, planning, implementation and performance review in collaboration with content, online merchandising and tech teams.
  • Strategic problem solving and proactive identification of performance bottlenecks plus troubleshooting.
  • Monthly keyword research and content briefing to continuously increase SEO traffic and performance.
  • Regular optimisation of product category and product detail metadata across our large range of furniture and homeware products.
  • Regular SEO health reviews through Ahrefs site audits plus monitoring Google Search Console and coordinate fixes for any tech or other SEO issues that surfaces - collaborating with the content, online merchandising and tech teams.
  • Supervise the backlink building program through a 3rd party agency plus guide inhouse backlink building initiatives through PR activities and partnerships.
  • Regular SEO performance review and reporting utilising Ahrefs, Google Search Console and Google Analytics.

What you bring to the table

We don’t expect you to tick all the boxes, because we know the right person for the job will be able to learn what they need to succeed in their role. That’s why our recruitment team focuses on value-alignment when hiring. So don’t be afraid to apply if you don’t have a university degree, have recently switched careers, or even have career gaps - you’re welcome to apply regardless.

  • A minimum of 5 years experience in SEO, gained through a combination of agency and inhouse roles. A minimum of 2 years ecommerce experience.
  • Hands on experience across SEO tools: Keyword Planner, Search Console, Ahrefs, Screaming Frog and other SEO tools of your choice.
  • Thorough knowledge and experience in technical SEO for ecommerce sites.
  • Hands-on reporting experience through Google Analytics, Search Console and other relevant reporting tools.
  • Thorough understanding of Marketing fundamentals, customer journey and shopping funnel optimisation for ecommerce.
  • Clear communication and influential skills to effectively guide content, online merchandise and tech teams.

More Than a Job

16 Weeks Paid Parental Leave (including adoption) - Supporting parents is vital, which is why we're proud to offer 16 weeks of paid parental leave for both primary and secondary caregivers.

Flexible Working Arrangements - We trust you to get your work done and so we offer flexible working arrangements wherever possible to help you achieve a healthy work-life balance.

Remote Working Budget - If you work from home the majority of the time you’ll get a remote working budget to make sure your workspace enables you to do your best work.

Build Connections - We host regular celebrations and social events so you can connect with your team members.

Great Perks - You’ll enjoy a generous discount on Brosa products and paid leave on your Birthday.

Support - We believe supporting your mental health is fundamental, that is why we offer a weekly mindfulness practice and an Employee Assistance Program.

What is the interview process like at Brosa?

We've tailored our hiring process for each role's requirements because no two roles are alike, but you can always expect that we:

  • Provide prompt communication and helpful feedback
  • Spend time understanding what you need because we want to be a good fit for you too
  • Have recruiters and hiring managers that respect your time
  • Strive for a transparent and honest exchange

Diversity is key at Brosa

We believe that diversity is critical to our success and one of our greatest strengths. We will not discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.