Social Media Manager at Zeller

Marketing, Full Time, Melbourne melbourne marketing full-time
Posted 7 days ago

About Zeller

At Zeller, we’re reimagining business banking. We’re champions for small to medium sized businesses, challenging the status quo, and eventually, the big banks. 

Why is it exciting to work at Zeller?

We’re big believers that ‘talent attracts talent’. Our goals are ambitious and exciting, and we need an incredibly skilled team to achieve them. Our team comes from all walks of life, and though we’ve been apart for such a long time, our culture has remained strong.

Founded in 2020, we have the vibrant, innovative ‘feel’ of a start-up, whilst having the pretty cool moniker of being ‘Australia’s most valuable pre-launch start up’. Ever.

When you join Zeller, you’ll be working alongside incredible talent to come up with solutions for unique and often original ideas. The team are champions for each other, and one of our strongest attributes is our team-first mentality.

There are some incredible things on the horizon at Zeller - we can't wait for you to join us.

About the role

We are looking for a creative, passionate and talented Social Media Manager to join the Zeller Marketing team. The Zeller Community is not just about Social Media. Your goal is to build a loyal, active and engaged community of business owners from across Australia who are our advocates, partners and friends — your impact will be limited only by your creativity in making this happen. 

You are a hands-on social media, community or communications manager who is passionate about building a thriving merchant community in person and online. You’ll help to write, create and bring to life engaging content and merchant stories that connect with the Zeller community. Merchant experience will be at the heart of everything that we do, and you will be in a position to directly report back on the voice of our merchants and advocate for their needs on a daily basis. 

You’re inspired by storytelling, enjoy building relationships and growing engaged communities. You will be fast on your feet, have a quick wit, know how to nail a reply, and bring a unique perspective on how to deliver content and conversation that is exciting, engaging and reflects the Zeller brand voice and design style.

Role responsibilities

  • Oversee Zeller’s Social Media and Community roadmap from idea to execution.
  • Monitor and optimise content published on our brand Social Media channels for engagement, sentiment, and consumption, and optimise your playbook accordingly. 
  • Execute upon creative ways to rapidly build and engage the Zeller community across Facebook, Twitter, Instagram, and more. You will own the delivery of our brand and conversation with our customers, our community, our industry and our partners through Zeller’s Social Media channels
  • Drive content creation for Zeller — you will have a creative eye for content production across photography, video and audio. You’re a talented writer, with an eye for design. 
  • Partner with the Content Marketing team to oversee and support the development and promotion of the Zeller editorial calendar. 
  • Deliver creative, out-of-the-box ideas and campaigns that support, promote and build advocacy amongst Zeller’s merchant community
  • Develop close relationship with Zeller’s ambassadors and engage them in building the embryonic stages of our brand journey
  • Ensure that Social Media is actively reflected as a critical element to every campaign and idea we execute
  • Identify and build efficient paths of escalation to the Zeller Customer Success team for any client pain points that arise on Social Media to ensure our customers are always looked after and we’re responding to them as a matter of urgency 
  • Be comfortable using a variety of Content Management systems (such as Hubspot) and Social Media Management systems (such as Hootsuite and Sprout Social) 
  • Report regularly on engagement, audience growth, sentiment, and content consumption across every Social Media channel that you own, with a view to continuously build upon your social media and content marketing centre of excellence
  • Qualifications and experience

  • 3+ years of hands-on experience directly managing a brand’s Social Media presence
  • Experience in all, or most, of the following: social media and community management, editorial, content production, journalism and writing
  • A love of writing, interviewing and creating content from scratch. You’re an excellent copywriter and know how to express brand voice consistently, with the right tone, at the appropriate time 
  • A finger on the pulse. You’re up to date with the news, the latest trends, and know how to hijack a moment (or a meme) in the right way to ensure your brand is a part of (or not a part of) the conversation when it counts
  • Outstanding attention to detail and an eye for design; down to the last character, image crop, or line break 
  • Comprehensive, up-to-date knowledge of the leading tools, platforms and technologies to make your job more efficient. You’ll thrive on educating others in the business on what you’re doing and why it’s important. 
  • A tertiary education, or a track record of relevant experience that proves it wasn’t needed
  • A passion for engaging with customers, and are not afraid to build long-lasting relationships with them 
  • A creative mind that can deliver and execute on bold ideas
  • Bonus points

  • A background in PR and / or Journalism
  • You’re a skills photographer or videographer
  • Experience using Figma
  • Like the rest of the team, you’ll benefit from:

    A competitive salary package, including equity from an early stage;
    A balanced, progressive and supportive work environment;
    Excellent parental leave and other leave entitlements;
    Hybrid working arrangements;
    Excellent learning and development opportunities;
    Plenty of fun and social opportunities - we love to come together as a team, both virtually and in person;
    Being part of one of Australia’s most exciting ‘scale-ups’.