Head of Marketing at FrankieOne

Marketing, Melbourne or Sydney melbourne sydney marketing
Posted 5 days ago

Come be the first Head of Marketing to join our team. In this role you will drive and run Marketing as a player/coach, which will involve developing our Marketing plan across our channels, building out the Marketing team and function. This is a crucial addition to the Leadership team at FrankieOne where you will materially shape the future of a game-changing category creator.

Our team continues to build enterprise-grade SaaS solutions that create huge value for our customers. Our product has created it’s own momentum and we have already signed three of the top four banks and many leading fintechs without having a sales function in place! We are kicking huge goals in the enterprise market and making a massive impact in the financial services sector.  

  • 5+ years of experience as a hands-on leader who has been successful in building teams, supporting team members
  • Marketing Operations experience, covering the full campaign delivery lifecycle from design, build, test through to deployment, including change management
  • Heaps of energy and a true passion for leadership
  • Exceptional attention to detail, with experience presenting complex solutions to a C-Level audience 
  • Develop the strategy to expand and penetrate target markets (Australia, US and beyond) and accelerate growth with a compelling value proposition
  • Drive brand and communications strategies in order to create a compelling narrative and drive brand awareness and affinity amongst the target audience
  • Achieve strong-positive ROI marketing outcomes at scale through an innate understanding of our growth drivers
  • Oversee and support the creation and delivery of creative, compelling and successful campaigns and initiatives

What success looks like

In your first month, we will give you the full induction so that you understand the company culture and meet all of your cross-functional partners. We will ensure that you have all the tools that you need to be successful. You will also spend quite a bit of this time working with Simon, the CEO, and David, Director, Sales Operations so that you have a full understanding of FrankieOne’s mission and vision.

By month two you are well entrenched and you are well down the track with the strategy and have already started hiring the first members of your marketing team.

You’ll also be working closely with Simon Costello, FrankieOne’s CEO. Simon initially started his career in investment banking though has since successfully founded 3 further startups across Europe (www.streetbees.com), Asia (www.hyphengroup.io), and Australia (bopple.com), collectively raising over $200m in capital. Simon is a bit of a hippy at heart, rides his bicycle everywhere, lives in the North and his pride and joy are his vegetable patch and wormery.


The full-time role will be based in our Docklands, Melbourne office or our Sydney office. As mentioned above, we have a flexible work-from-home policy though we are in the office on Wednesdays and Fridays as a minimum so we can maintain our vibrant office culture and use these days for team collaboration / problem-solving.

Our interview process will involve a series of interviews with the senior management team.