Digital Marketing Executive at Tyro

Marketing, Full-time, 155 Clarence St, Sydney, NSW sydney marketing full-time
Description
Posted a month ago

Why work for us

We're not just like every other bank. Tyro has always been a tech company at heart, but fostering a diverse and inclusive environment, and a passion for continuous learning has always been one of the most important parts of our company's culture.

Tyros are a highly collaborative mix of people. You will work closely with our awesome teams and individuals in engineering, product management, customer support, sales and other functions within the business. Our over 500 strong team of Tyros, just like our customers, are the lifeblood of our business. We go to great lengths to ensure a positive and enjoyable employee experience for all. Everyone is committed to delivering great outcomes for our customers, and you will have the chance to change the face of banking for Australian businesses.

🎥 Take a look here what it's like to work at Tyro

Your Mission:
As the Digital Marketing Executive, you will be responsible for increasing brand awareness and leading application generation while supporting the day-to-day running of our digital marketing.
 
This role will be pivotal in supporting our digital marketing channels and the development, implementation and optimisation of digital acquisition campaigns that drive lead and application generation. It will also be accountable for supporting the Partnership Marketing function by enabling them to best utilise the co-funded partner marketing budget and deliver on digital partnership marketing campaigns.
 
The Digital Marketing Executive will support projects end-to-end in line with the Digital Marketing Managers, Brand & Comms team, Partnership Marketing & Performance Optimisation team, and the rest of the Marketing and Customer teams.

Media Planning & Strategy

  • Support the development and execution of the digital marketing media plans to ensure we achieve lead and application targets
  • Support a wide range of digital acquisition programs including but not limited to: programmatic, affiliates, paid search and paid social
  • Work closely with the Digital Marketing Managers to support our digital marketing strategies
  • Assist in monitoring market competitors and digital marketing activity
  • Media Implementation & Maintenance

  • Plan and buy media across various digital media channels including paid search, paid social, and programmatic display, video and audio
  • Support with trafficking media placements and campaign monitoring
  • Provide support with budget management, forecasting, reporting, invoicing and reconciliation processes
  • Continually optimise digital media and marketing plans focused on direct response customer acquisition
  • Measure results across all campaigns and provide regular reporting on key metrics
  • Risk Management

  • Responsible for the identification and management of risk in day-to-day responsibilities
  • Comply with Tyro policies and procedures including completing mandatory training within the required timeframe
  • Role model positive risk behaviours and contribute towards a strong risk culture at Tyro
  • Support business continuity processes for the Digital Marketing team
  • Skills & Experience

  • Tertiary business or marketing related qualification
  • 2 years’ experience in a digital marketing role
  • Hands on digital media planning and buying experience across platforms such as SEM, Programmatic and Paid Social
  • Analytics platform experience (Google Analytics, Adobe Analytics, etc.)
  • Excellent time management skills and ability to multi-task and prioritise work
  • Nice to Have

  • B2B marketing experience
  • Financial services experience
  • Experience in trafficking digital placements (Mediamath, Flashtalking, etc.)
  • Culture and Perks
    We offer some amazing employee benefits such as a flexible working environment with a mix of in-office and remote working, learning & development opportunities for professional and personal development, 16 weeks paid primary carers leave, 12 weeks paid secondary carers leave, annual team based volunteer day, novated leasing, social events which includes multiple craft beer kegs (selection of beers carefully selected by our beer connoisseurs), wide selection of wine, variety of snacks and a ping pong table, selection of board and video games and an awesome rooftop area for socialising, all available to be enjoyed.


    Who we are
    Launching in 2003, Tyro has grown to become Australia’s largest EFTPOS provider of all ADIs outside the big four banks. With over 500 staff, $20.1 billion in transactions in FY20, we’re much more than an EFTPOS provider – Tyro is an Australian bank and operates under the supervision of the Australian Prudential Regulation Authority (APRA). With 10 industry firsts to market, Tyro is a leader in credit, debit and EFTPOS card acquiring, Medicare and private health fund claiming and rebating services to Australian businesses. Find out how you can be a part of the Tyro journey today.


    Privacy and Submitting your Application
    By proceeding to submit your application, you acknowledge that you have read and understood Tyro’s Privacy Policy (www.tyro.com/privacy-policy/) and Privacy Statement & Consent for Job Applicants (www.tyro.com/privacy-statement-job-applicants/) and consent to Tyro collecting, using, holding and disclosing your personal information in accordance with these policies.

    Tyro does not accept unsolicited agency CV’s.  Please do not forward resumes to the team if you are not one of our listed preferred recruitment partners. Tyro is not responsible for any fees related to unsolicited resumes.