Design Researcher at Who Gives A Crap

Any Department!, Melbourne, Australia melbourne design
Posted 20 days ago

Want to challenge yourself at a high-growth startup AND make a difference in the world?

A bit about us:

Hi, we’re Who Gives A Crap! We make eco-friendly toilet paper (as well as tissues and paper towels) and donate 50% of our profits to help build toilets for the 2 billion people in need.

We love doing good, and we happen to be exceptionally good at it too! To date, we’ve donated over AUD$8.3 million (roughly USD$5.9 million) to fund sanitation projects around the globe. We’ve grown quickly – selling directly to customers across three continents and have established a strong B2B business in Australia that’s expanding to the UK and US. 

Our team is made up of over 100 amazing humans working out of Melbourne, Los Angeles, China, and Manila. We’re working hard to reach our ambitious goals and diversify our product range to ensure we can have the greatest impact possible – both for the planet and its people. With your help, we’re hoping to increase our annual donation 10-fold in the next couple of years and continue to make the most beautiful, eco-friendly goods around.

A bit about the role:

These are exciting times in our TP world, as we are looking to bring onboard our first-ever in-house Design Research expert. We’ll be looking to this role to evolve the rigour, effectiveness, and impact of our research practice, and unlock insights that help us understand and better design for our growing audience. As our Design Researcher reporting to the Head of Insights, you will be the first hire into our newly formed Insights team. Your contribution will help define a path for us to embed design research practices across our business, enabling project teams to reach the most human-centered outcomes and deliver the most value to our customers.

You’ll apply your design research expertise to evolve our understanding of the barriers to sustainable and values-aligned consumer behaviours, and lead us to identify opportunities to overcome these barriers through our customer offerings.  You’re comfortable leading the strategy around research projects, but your sweet spot is when you get to spend the majority of your time designing and working “on the tools”, conducting research, synthesising, and socialising learnings through collaboration with a wide range of teams. 

You’ll be working alongside our Strategy team to discover new customer segments to tap into, our Brand, Creative, and Growth teams to identify opportunities to engage these new customer groups, and our CX and Digital Product teams to inform the evolution of our online customer experience. You will also partner closely with our New Product Development and Supply Chain teams, collaborating on research projects that drive new and evolved product and service offerings by solving real problems , all the while delighting our customers. We will ideally hire this person in our Melbourne hub, but we know epic talent when we see it - no matter from where! We’re welcoming applications from any of our hub locations. 

And, research tells us researchers are curious cats. So we've gone for a “more is more” approach in this job ad to help ensure we're giving you as clear a picture as possible. Let’s get into the detail!  

If you worked here this past month here are some things you might have been involved in:

  • Designed, recruited for, and executed in-depth 1:1 interviews with customers in Germany  to help us better understand how our product and brand can exist and grow in this new market
  • Collaborated with our New Product Development team to scope and design a new product packaging concept survey, launch it to key customers groups, analyse the results, and make recommendations based o learnings
  • Presented new research findings to a group of key project stakeholders, creating a slick presentation that’s visually engaging, communicates key insights effectively & brings customer stories to life
  • Got dressed up in your favorite superhero costume as part of a themed company-wide Town Hall meeting (yep, you may or may not have been sporting a cape and face paint)
  • You held a Brown Bag session on generative hypothesis setting - emphasizing to our function leaders the importance of being aware of what we know and what we don’t, and how we can fill the gaps.
  • You’ve started to build out a delightfully on-brand reference deck on “How we do Design Research at WGAC,” ensuring you’ve accounted for both in-person & remote methods. 
  • You kicked off a collaborative project with our Exec & Legal team to document the company standard for research ethics, data collection, and governance policies. 
  • Lent your design thinking expertise to our People & Culture team as they work to redesign our recruitment rhythms and improve collaboration with hiring managers
  • Launched an exciting and engaging company-wide workshop format where anyone can come and learn about our customers, dig into new insights we’ve developed and explore ways to apply these insights to their work
  • Worked to design and launch a scrappy real world gifting prototype that enabled us to learn fast from real customer gifting stories & develop design principles for future iterations at scale

Let’s talk about you!

Your have a knack for getting things unstuck

People across the business can come to you when they need help getting unstuck or looking at a problem in a new way. You’re a valuable thought partner to help others develop insight driven customer points of view, identify high impact opportunities & formulate the right questions to test hypotheses and strengthen ideas.

You’re a research geek, and love to teach it too!

You love to bring people in,  show them what’s under the hood of your research and teach transferable skills. You’re forever reading, listening, and looking for inspiration from inside and outside of your field, and love to share and nerd out over what you’ve found with your teammates. You’re a valuable thought partner to help others identify high-impact opportunities, and help people across the business get creative by looking at a problem in a new way, or helping determine the right questions to ask. TL;DR: your research mindset can be applied in all sorts of scenarios!

You don’t play favorites 

You’re a data geek at heart, and you value quantitative and qualitative data alike! You bring deep experience in both research approaches, and get just as excited by design diary studies that seek to uncover the why of customer behaviors as you do about designing a bias-resistant survey to collect a large, insights-rich data sample. 

You take pride in your creative tool kit!

Your working style is creative, adaptable and fluid, and this is reflected in your research tool kit. You get that preparation and planning is a vital part of focusing on what’s most important, but you’re also someone who loves to work on the fly, make adjustments and create new approaches in the moment. 

You get energy from doing

Whilst a big part of this role is collaborating across teams as a thought partner & expert, what you’re most passionate about is practicing your craft. You love to be on the tools, learning from real people, gathering data, synthesising, analysing & crafting insights from the bottom up. 

You give a crap

Yep. We’re all here because we genuinely want to make the world a better place with our work, and we want you to want that too! Awwww.

Why you should work with us

Every minute you spend working with us, you’re making a difference. The more we grow, the bigger an impact we’ll have. Sell your soul no longer! We think that’s a pretty great perk, but we don’t stop there…

If you have a great idea, we’ll do everything we can to make it happen. This is the kind of role that will be hard to find anywhere else: you’ll work with an incredible bunch of passionate people to grow a fast-paced startup at a crucial point in its trajectory.

The job is also amazingly flexible, something we’re working hard to hold onto even as we grow super quickly. We started the business remotely, and now have hubs in 4 cities around the world. While the Melbourne team spends a few days of the week together in our coworking space in Cremorne, you can also mix it up and work in your PJs from home or set up your office at the beach, it’s up to you! And while we don’t have a Friday drinks cart (yet), you will get free toilet paper. A lot of it. And nothing beats that.

Lastly, you get to say the word ‘crap’ more than in any other job. Guaranteed.


This depends on your experience but just because we’re a social enterprise doesn’t mean you’ll get paid peanuts. Think chocolate covered macadamia nuts with some extra perks thrown in. In other words, we pay competitively and are determined to make this the best job you'll ever have – you won’t ever want to leave!

On top of the normal perks like annual leave, we also provide flexibility to take extra unpaid leave or travel while working, we provide a health insurance stipend, generous parental leave, training and development budget and a whole lot of other stuff. And did we mention the free toilet paper?

We’re also not the only ones who think that working at Who Gives A Crap is pretty unbeatable. We feel so honoured to have been recognized for the second year in a row on BuiltIn LA’s “100 Best Places to Work” list, and most recently also on the “Best Mid-sized Places to Work” list. This selection was based on the value of our culture programs, company perks, benefits, and salary packages, and we’re listed alongside other notable names in the startup, bcorp, tech, and e-comm space. We don’t toot our horns often, so this is an extra bashful share.