Digital Marketing Performance Specialist at Phocas

Information Technology and Services, Marketing, Full-time, Melbourne, Victoria, Australia melbourne marketing full-time
Description
Posted a month ago

At Phocas, we make people feel good about data. We’ve been doing it for 20 years. And, although we’ve grown a global team of 270 super humans, we’ve held on to our startup vibe. It’s fast, challenging, and always fun. If we’re not having fun, how can we change the way the world thinks and works? When we focus on what makes us happy, everything else falls into place.

Phocas is looking for a Digital Marketing Performance Specialist to join our digital marketing team. You will be implementing, analysing, optimising and reporting on owned, earned and paid performance activities globally, using your analytical mindset and a data-driven approach, to conduct performance and behavioral UX data analysis to provide insights.

You will support the development of an omnichannel strategy that connects all marketing channels to provide a cohesive, frictionless, user-centric experience, constantly reviewing and optimizing to gradually improve performance and deliver the desired marketing goals.

You will be supported by a fast-growing dedicated, close-knit, fun-loving team of marketers with mixed skillsets based in Australia, the US and the UK.

What you’ll do:

  • analyse user behavior, trends and conversion paths to make recommendations
  • research new ways to improve user experience, increase organic traffic and support SEO enhancements
  • identify opportunities to improve conversion rates through marketing tactics
  • design and conduct ad hoc analyses
  • develop and utilize frameworks to measure the effectiveness and efficiency of marketing activities
  • build out tracking and reporting to monitor and optimize marketing efforts
  • troubleshoot and resolve dashboard, data quality and campaign tracking issues

Required experience:

  • digital marketing experience with an understanding of performance marketing channels, ideally in a B2B SaaS business
  • analyse performance of all paid media channels and communicate results back to internal stakeholders
  • proficiency with Google Ads/SA360 and Google Analytics, Facebook Business Manager, and LinkedIn Campaign Manager
  • proficiency with HubSpot and SEMrush

Desirable

  • HubSpot or similar marketing automation platform accreditations
  • experience managing SEO and digital display campaigns

Our mission is simple – Phocas helps people feel good about data. We help companies turn their data into results. Our award-winning software provides customers insights that help them make more informed, data driven decisions, improving efficiencies and boosting their bottom line.

Phocas Software is rated the top BI and Dashboard provider in numerous categories by SoftwareAdvice, G2, BARC and Capterra. And, we have some of the happiest employees around! Phocas ranks #1 in G2 Crowd, rates highly on Glassdoor, and in 2019 Phocas won the Culture Transformation Award from Human Synergistics in recognition of our constructive and positive culture. We’ve got a great product, loyal customers and a happy team. We expect results at Phocas, which is why we give so much in return:

  • Generous remuneration package including competitive salary, benefits and stock options plan
  • Fantastic opportunities for growth and development
  • Awesome culture and meaningful work
  • Trusted to follow your passion and make it your own
  • We pride ourselves on our positive, collaborative culture

We are a Circle Back Initiative Employer – we commit to respond to every applicant.

Phocas is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.