CRM Manager at Swyftx

Full-Time, Milton, Brisbane, AU brisbane full-time
Posted a month ago

Swyftx is an innovative fin-tech scaleup, rapidly building a name for itself as Australia’s most feature-rich and best-priced digital currency exchange. With over 300,000 users and growing fast, we are building an exceptional team to support this fantastic growth. We’re putting our people’s values, and our customer’s experience first, with our sights set on becoming Australia’s largest cryptocurrency trading platform and next billion-dollar success story.

Our platform and company are evolving continuously, and we work hard uphold our high standards for new and improved features and to create the best experience for our customers and our teams. To support our growth, Swyftx is searching for a CRM Manager who will take ownership of our customer journey to create the very best experience for our customers, drive revenue, and support our acquisition and retention strategies.

About the opportunity:

This role will be within our Marketing Team, collaborating with internal teams like Design and the Product as well as with key external stakeholders. We are looking for someone who is results-focused, happy to test to get the very best results, and has a logical and analytical approach. With a focus on improving the customer lifecycle across all touch points and providing analysis and opportunities for improvement on a regular basis - this opportunity will be perfect for someone who is passionate about customers, campaigns and data focused results.

What you’ll do:

  • Manage the full customer lifecycle, including email, SMS, Push and in-app campaigns in line with marketing team objectives
  • Plan customer journeys, flows, automations and re-engagement activity
  • Manage segmentation insights for the full customer lifecycle, identifying areas of opportunity that can be turned into actionable campaigns
  • Management and growth of customer database and building of audiences
  • Develop and execute the loyalty program communication plan to increase customer engagement, revenue and program success
  • Using our customer personas and continually use insights to update and educate the broader business
  • Have a deep understanding of customer behaviour and use these to find opportunities for increased revenue
  • Build test and learn strategies to maximise results, including audience segmentation, cross-channel behaviour, funnel optimisation and automated flows
  • Campaign performance testing, reporting and analysis on a regular basis, including actionable insights
  • Stay on top of emerging technologies and trends in one-to-one customer communication
  • Work across global markets

About you:

  • Broad experienced working in Direct Marketing, CRM or loyalty programs, managing email, SMS and push campaigns
  • Experience marketing through apps and loyalty programs
  • A CRM professional who loves data and has a solid understanding of commercial drivers with proven analytics and segmentation experience to drive growth, revenue and optimisation
  • Experiencing planning and managing customer journeys and flows and a deep understanding of customer acquisition and retention strategies
  • Demonstrated experience with AB and multivariate testing
  • Experience utilising Braze, MixPanel or TalonOne is highly advantageous
  • Highly motivated self-starter attitude

Life at Swyftx:

You will experience first-hand what it means to say “I did that” as you watch your ideas and visions become a reality, impacting thousands of people every day. The open-plan office based in Milton creates a relaxed, flexible and supportive environment with stand-up desks, music, a fully stocked kitchen and end of trip facilities. We plan regular engaging group activities, after hours sport activities and we celebrate our wins every month. We are a culture that values learning and training, career growth, and setting our people up for success.

At Swyftx we are focused on creating a diverse and dynamic environment that embraces and values differences. We value the variety of unique experiences, qualities and characteristics that our people possess, and we are committed to providing a working environment where everyone is included and treated with respect.

Interested? Please the 'Apply Now' button and we look forward to hearing from you.

You will have the rights to legally work in Australia, sponsorship options are not available for this role. We have an internal Talent Acquisition function, and therefore are not accepting approaches from recruitment agencies.