Marketing Manager at MadeComfy

Full-Time, Australia marketing full-time
Description
Posted a month ago

OVERVIEW OF THE ROLE

With our vision in mind to become Australia’s most loved short-term rental brand, you will be responsible for developing, implementing, and analysing project marketing strategies that support the delivery of the MadeComfy vision, drive brand awareness, and achieve required sales outcomes.

KEY AREAS OF RESPONSIBILITY:

  • Lead on inbound marketing strategy and execution via channels such as SEO, email, social media and blog to meet the lead and sales targets
  • Drive lead generation through inbound marketing channels by converting traffic through calls-to-action, landing pages, and content
  • Create and manage personalised content and distribute using third party marketing tools
  • Own and manage customer communications such as monthly newsletter
  • Build a community with our B2B partners and customers to drive loyalty and achieve business goals
  • Provide support in developing and executing partner marketing strategies and campaigns
  • Use a data-driven approach to optimise and improve channel performances
  • Look for an opportunity to improve efficiency by adopting new marketing technologies and initiatives


KPI’S:

  • Sales Qualified Lead
  • Cost per SQL
  • Return on Advertising Spend
  • Customer Acquisition Cost

KEY TRAITS:

  • 5+ years of working experience focusing on inbound, partner and/or community marketing
  • A growth mindset open to learning, problem solving and change
  • Strong verbal and written communication skills
  • Excellent relationship and stakeholder management skills
  • Demonstrated track record of hitting KPIs and driving success in fast-growth organisations
  • A natural team player with strong interpersonal skills
  • Passionate, hard-working, and a self-starter with a sense of urgency
  • Ability to project manage and multitask at scale, in a dynamic and detail-oriented environment
  • B2B marketing, real estate, or hospitality industry experience are advantageous but not a must