Senior Trade Marketing Manager at Zip Co

Partnership Marketing, Full-Time, Sydney sydney marketing full-time
Posted 13 days ago

Before we dive into the role, let’s talk about flexibility. Our Zipsters can choose where and when they work by taking full advantage of our hybrid-work environment. So whether you’re mostly remote, mostly in the office or a mix of the two, you’ll be empowered to do whatever brings out your best.

About us

We are Zip, a global Buy Now, Pay Later company providing fair and seamless solutions that simplify how millions of people pay. Our journey began in Australia, has taken us to 13 countries (so far) - and we’re just getting started.

We exist to create a world where people can live fearlessly today, knowing they’re in control of tomorrow. Focused on product innovation that puts people at the centre, we put the financial well-being of our customers and merchant partners at the heart of everything that we do.

The role

The ANZ Marketing team is responsible for driving growth for the Australian and New Zealand business by acquiring and engaging consumer and merchant customers. The Partner Marketing team drives business and consumer growth through strategic and merchant partnerships, and delivers  value to Partners by connecting them with new and existing Zip customers through highly creative, effective marketing campaigns.
Reporting to the Assoc. Director Partner Marketing your core role will be to manage the end-to-end delivery of consumer finance marketing campaigns, plus deliver a trade marketing program that elevates the Zip brand in the merchant ecosystem, drives brand awareness, delivers exec speaking opportunities and new opportunities for the Zip commercial team/s.

You'll also:

  • Develop the strategy for merchant partner engagement, showcasing Zip as thought-leaders, the brand merchants want to partner with and how we drive value for merchant partners
  • Develop sales programs for a B2B2C environment to drive education and knowledge of Zip’s products and services
  • Manage the delivery of consumer finance marketing campaigns inclusive of strategy, execution, measurement, reporting and optimisation 
  • Build best-in-class relationships and engage with senior marketing personnel at key merchant partners
  • Manage the end-to-end coordination of event & sponsorships such as national industry events, Zip lead events and Zip presence at key merchant events and webinars
  • Partner with the creative team to develop processes and playbooks to drive best in class creative, in the most efficient way
  • Work closely with our core marketing teams (including brand and campaigns, PR, social, CRM, performance & research) plus the product, commercial and data & analytics teams to deliver highly creative and data driven campaigns that drive new customer acquisition and revenue growth for both Zip and partners.
  • Develop clear business cases and ROMI for initiatives
  • Share learnings with ANZ marketing teams, global partner marketing teams and wider business
  • Support the Assoc. Director Partner Marketing with other requirements from time to time
  • To help us level up, you'll bring:

  • Tertiary qualification in marketing or related field preferred
  • 5 - 10 years relevant event & partner marketing experience
  •  Excellent communication, influencing and stakeholder management skills
  • Previous success driving strategy, execution and measurable results
  • Natural curiosity to identify the key problems our partners are facing and how Zip can respond strategically
  • Strong commercial acumen, an analytical and data-driven approach to solving customer and business problems
  • Ability to juggle multiple projects and initiatives at one time
  • Experience working in a fast paced, ambiguous environment with changing priorities
  •  Strong attention to detail, clarity and accuracy
  • Our values in your DNA: Customer First, Own It, Stronger Together and Change the Game
  • We’re proud to be a values-led business. They guide us in everything we do - how we work together and create game-changing experiences for our customers and fellow Zipsters.

    If you only meet some of the requirements for this role, that's okay. We value a diverse range of backgrounds and ideas and believe this is fundamental for our future success. So, if you have the curiosity to learn and the willingness to teach what you know, we'd love to hear from you.

    We pride ourselves on creating an inclusive workplace that provides equal opportunities to all persons regardless of their age, cultural background, sexual orientation, gender identity and expression, disability, veteran status, or anything else.

    What’s in it for you?

    We offer a variety of perks and benefits to support you at both work and home. Here’s a taste of what you can expect!

    ●     Flexible working culture
    ●     Share incentive programs
    ●     Generous paid parental leave
    ●     Leading family support policies
    ●     Paid birthday and volunteering leave
    ●     Mental health and wellbeing program
    ●     Virtual yoga and meditation classes
    ●     Epic office with a casual dress code
    ●     Fun team with high-growth hustle
    ●     Remote working allowance
    ●     Heaps of social events

    Join us on our mission to be the first payment choice, everywhere and every day.