Growth Manager at Driven

Sydney sydney full-time
Posted 28 days ago

Want to Earn 200k+ Driving Growth at the Leading Resilience Company?*

Driven is the world’s leading resilience program. Our AI-powered virtual coaching app and tools empower psychologists and coaches to meaningfully help more people than ever before. We’re working with some of the largest organisations globally to improve resilience, wellbeing and mental health. We are a growing venture-backed startup with VC support from Giant Leap, Eleanor Ventures, Pangaea, and others.

We have some exiting developments ahead, including a specialised resilience program for emergency services workers, and AI predictive psychometric assessments. This is where you come in – we need a growth manager to help us reach psychologists and coaches (practitioners) around the world to access a truly valuable and transformational service.

Your opportunity:

This role is all about lead generation at scale. Your challenge is to use scalable and low-cost (non-advertising) methods to create awareness and reach 1 million practitioners around the world. By helping us with this challenge you can earn an attractive base + high bonus to reach over $200k pa. The opportunity is huge. We’ve been building a peer-reviewed rocket ship and now we need you to help us launch it.

What you’ll be doing:

  • Set up new creative growth strategies and systems to achieve awareness at scale
  • Take charge of top-of-funnel lead generation to build a sales pipeline
  • Work with marketing to identify and craft messaging and materials to help conversion
  • Perform analytics to determine success of approaches and find ways to improve
  • Create follow-up email strategies to move leads through funnel and track in a CRM
  • You’ll ensure we are putting the right message in front of the right people at the right time to ensure we are not only minimising our CACs and maximising our growth rate but also maximising our NPS and LTV

About you:

  • 2+ years’ experience in high performance marketing in fast growth environments with proven results
  • Track record of driving growth and new business
  • Lots of ideas about how to generate leads using technology and technical approaches
  • Experience in lead generation using outside-the-box tools, technologies, and methods (setting up mail systems, using VAs to contact practitioner at scale, etc)
  • Have a good sense of what type of approaches will generate leads and convert, drawing on previous experience of growth hacking methods
  • You thrive in uncertain situations but are always trying to put structure around things
  • Highly commercial with an entrepreneurial outlook and action-oriented approach to drive revenue
  • You are equally comfortable leading the team and also rolling up your sleeves and digging into the detail yourself
  • Passionate, self-motivated, strong communication skills... an overall professional

The Driven team:

We promote an open, fun, and collaborative culture. You have room to demonstrate your knowledge and make an impact on the business. Join our small and passionate team, located in Sydney’s CBD near Martin Place. It’s a fantastic opportunity to grow your career with a company that changes lives.

*Leading in peer-reviewed resilience improvement