Social Content Specialist (Freelance) at Showpo

Marketing, Freelance, Sydney, Australia sydney marketing
Posted 6 days ago

About Us:

Showpo is the Australian owned, global, social media led ecommerce brand, redefining fashion retail for the new generation.

Showpo was established in Sydney in 2010 from our Founder & CEO Jane Lu's garage. Forward to now, we have disrupted the traditional retail model, are a global fashion destination and one of Australia's home grown true global success stories. We pride ourselves on empowering women worldwide and being one of Australia's largest and most successful social media brands.

2023 was a hugely successful year for us and 2024 is looking to be even better! Sound interesting? Read on...

We're looking for someone to lead the charge in executing, developing, and innovating our organization's social media content strategy, with a focus on product marketing content. The perfect fit for this role is someone who lives and breathes social media, has a passion for creating compelling written and visual content, and keeps their finger on the pulse of the ever-evolving landscape of digital marketing trends. If you're ready to make an impact and thrive in a dynamic environment, we want to hear from you!

Day to day, you will:

  • Ideate and assist in building content strategy to meet commercial needs of the business
  • Maintain a content calendar to ensure a consistent posting schedule aligned with marketing campaigns and events
  • Assist in planning and executing social media ad campaigns, including budget allocation, targeting, and performance analysis.
  • Generate ideas to grow each channel and execute these with excellence
  • Work collaboratively with graphic designers, photographers, and other team members to produce compelling content
  • Craft compelling and visually appealing content, including text, images, videos, and graphics, tailored to different social media platforms.
  • Encompass the ‘voice of the brand’ through storytelling on all social media assets. 
  • Editing all content for the needs of the business - social media reels, TikToks, stories, campaign launches etc
  • Ensure that all content adheres to our company branding guidelines, legal regulations, and platform-specific policies.
  • Plan, execute and coordinate the production of social media content shoots
  • Manage our brand's online presence across relevant social media platforms
  • Monitor and actively engage with our social media community, responding to comments and messages, and cultivating a positive brand image.
  • Utilise SEO techniques and social media analytics to optimise content performance and reach.
  • Analyse & execute on relevant reporting and coming up with innovative ways to improve key metrics and performance across all channels. 
  • Understanding social media performance and optimising our posts and shoot briefs based on what’s performing well for the channel. 
  • Generate and present regular reports on key social media metrics, such as engagement rates, follower growth, and conversion rates.
  • Stay updated on industry trends and social media best practices to ensure our content remains relevant and effective.
  • Conducting industry research of pop culture, social, TikTok and fashion trends and recommend new and innovative ideas to proactively manage how the brand can leverage this through our own content creation. 
  • Conduct competitor analysis and market research to identify opportunities for content improvement and innovation.
  • Who are we looking for?

  • Minimum 3 years experience in social media content management. (Fashion experience preferable) 
  • Strong understanding & ability to navigate across all social media platforms. 
  • Experience with Google Suite. 
  • Experience with Tiktok, iphone video editing softwares & adobe. 
  • Strong Video editing skills for both social media and campaign.
  • Ability to work in a fast paced environment.
  • Previous experience in fashion is preferred but not required. (Desirable but not required)
  • Iphone static & video shooting experience. 
  • A love for the brand, and passion for our brand values of inclusivity and female empowerment
  • What's in it for me?

  • Live for fashion? You’ll love working for Australia’s largest social media fashion brand that was founded locally and is expanding globally. The list is growing, but here are some of the things you will enjoy:
  • Our embedded culture of Think Big, Get S**t Done and Have Fun gives everyone the ability to make a massive impact across the entire organisation. We are a fun team with a high-growth hustle
  • Flexible working environment including working from home
  • Celebration is part of our core DNA from social events, to cruises on the harbour, to costume parties and Karaoke. We work hard and celebrate connecting as a team
  • Dog friendly office, Breakfast Bar
  • Company wide I S**t Rainbow Awards - Reward & Recognition Program - come and celebrate your colleagues with bubbles every Friday!

  • Are you our next Social Content Specialist? For more information and to apply, click the links!

    At Showpo we are committed to fostering an environment where everyone can belong and be their authentic selves. We strive to craft a culture that reflects the diversity of our customer, where our differences make us stronger and help us become better humans. We celebrate our people and support them, ensuring we’re a workplace welcoming to all, where everyone can bring their whole selves to work. We are on a journey and sometimes might make mistakes, but we are committed to learning, growing and backing up these words with positive action.