CRO Manager, B2C at A cloud guru

Marketing & Brand, Melbourne, Victoria, Australia melbourne marketing
Posted 21 days ago

The CRO Manager, B2C 


As the CRO Manager, your primary goal will be to increase the efficiency of our B2C digital assets with a heavy focus on generating new signups. In this position, collaboration will be key, as you’ll work with both Product and Marketing to optimize our checkout funnels for B2C. This is a data-driven and research-oriented role that will effectively inform frictionless UX and UI that people are delighted to convert through.

Hello, we're A Cloud Guru

Our friends call us ACG.

We're on a mission to teach the WORLD to cloud. A Cloud Guru is the largest online cloud school on the planet. Our training feels more like logging into Netflix or Spotify - it's entertaining and playful. The people are the #1 reason employees say they stay at ACG. We’re a quirky, tight-knit crew that cares about our customers and each other. No egos here. Our leaders encourage thoughtfulness, compassion, being humble, and we have a bit of fun along the way.

It’s an exciting time to join the team, because we’re in a really unique space. We have an amazing product that people want, and we're in an industry that's tripling in size overnight.

What makes the Marketing team awesome...

We design the graphics, write the words, and funnel the funnels. We bring the brand to life with a sidecar of delight along for the ride in every interaction with our students. Play around with a brand that understands the value of not being stuffy and corporate, even on the business side. Everyone is receptive and encouraging of new ideas. There’s a lot of creativity and bouncing ideas off of each other. We believe everyone brings value. It’s refreshing and energizing to be in a collaborative environment like that.

Marketing at A Cloud Guru is different because we are 100% grounded in what's right for the customer and the customer experience. That gives us a confidence to be bolder, more playful, and more genuine than other marketing teams I've been a part of. At ACG you never feel like you have to take a shower at the end of the day to wash the compromises off. - Doogs, Scale Modeling Guru (and Senior Copywriter)

As a CRO Manager, B2C at ACG, you’ll get to:

  • Develop ACG’s B2C CRO strategy and oversee the process from start to finish; managing everything from ideation to execution, through to analysis & reporting.
  • Own KPI’s and develop reporting using internal programs (such as Looker, FullStory, Salesforce, Optimizely, etc.).
  • Increase conversion rates by continuously A/B and multivariate testing to reduce friction and improve the customer experience.
  • Manage, organize and present data in a clear, concise and actionable format to stakeholders across the broader team.
  • Troubleshoot and identify existing issues within the funnel to help drive a data-driven, methodical optimization strategy, reducing friction and streamlining signups.
  • Identify and remediate gaps in tracking by working cross-functionally with Product to track and report on all necessary events for a holistic view of the customer journey.
  • Build consensus cross-functionally with Product Marketing, Design, & Product to align on goals and streamline testing.
  • Maintain a close eye on the competitive landscape to help inform decisions and stay on top of new trends; constantly finding ways to differentiate our brand via the B2C customer conversion experience.

We are looking for someone who has:

  • A proven track record of launching and optimizing successful CRO campaigns
  • Proficiency in the B2C buyer journey, including buyer stages and their significance in the sales funnel
  • Utilized website personalization in a B2C context to improve the digital experience
  • The ability to move fast and having the confidence in your experience and the data to pivot quickly and apply learnings
  • A firm grasp of core KPIs, like Statistical Significance, Waterfall Conversions through the funnel, CTR, ROAS, etc.

What you bring to the table

We focus on hiring values aligned people, because we believe the right person can learn all the things to be successful in their role. Self-confidence plays a big part in what you apply for. We encourage all job applicants to apply even if they are nervous to do so. College degrees aren't required for any roles, and career gaps or switches are totally welcome.


  • 5+ years’ experience developing, launching, and analyzing CRO tests
  • 2+ years in a high-growth SaaS environment
  • Excellent working knowledge of Google Analytics, GTM, and Search Consoles
  • Proficiency with FullStory, HotJar, Optimizely
  • Basic HTML/CSS knowledge at minimum

We want the people who care about doing a good job. The ones who have the humility and hunger to learn. - Sam Kroonenburg, Co-Founder and CEO

More than a job

Where you work isn’t just a career decision -- it’s a life decision. We get it. That’s why we want all of our Gurus to feel a sense of belonging that comes from feeling supported in all areas of their lives. Everyone has family, friends and interests outside of their careers, so we offer perks and benefits to make work, work better for you.

  • 5 weeks paid time off. Whether it’s hiking to a waterfall or bonding with your couch, we all need time to unplug
  • Gender-neutral paid parental leave. We offer 8 weeks of gender-neutral paid parental leave
  • USD $250 quarterly education budget. All Gurus get USD $250 to spend on professional development every quarter
  • 2 hours each week reserved for learning. Every Friday for 2 hours, we put down our normal work and spend time learning something new
  • Salary Packaging. Our salary packaging benefit allows you to pay for certain everyday expenses, like your car lease or new laptop, with pre-tax dollars
  • 5 mins from Flinders Street Station. Commuting is a breeze when the office is a 5 minute walk from Flinders Street Station
  • Stocked kitchen. Lunches are catered twice a week, and our kitchen stays stocked with carb free, lactose free, and vegan friendly options
  • Get certified on us. A Cloud Guru will cover the cost of sitting all industry cloud certifications

What’s the interview process like at ACG?

Applying for a job can feel intimidating and like a full-time job of its own. You shouldn’t have to burn through a week of sick time or all your best out-of-office excuses just to put feelers out for a new career opportunity. We want to be as transparent about the process as possible to help ease your mind. It’s our goal to provide you a fair, efficient interviewing experience that respects you and your time — and to do it all with a sidecar of delight.

Once you submit an application, we’ll review it. If you’re a good fit, you’ll have an initial chat with a recruiter over the phone. A phone interview with a manager typically follows. Depending on your role, you might then be asked to do a little homework (but nothing too time consuming). Then we’ll schedule a Zoom call to meet other members of the team, answer any questions you have, and give you a feel for what it’s really like to work at ACG. If you're on the fence, just give it a try.

Keep being awesome, Cloud Gurus.