App Growth Marketer at Finder

Digital Marketing, Sydney sydney marketing
Description
Posted 19 days ago

About the role

The Finder app launched in March 2020. It empowers our members to make their money work harder, by allowing them to track their accounts in one place while providing customised insights on saving and potential comparisons.

The App Growth Marketer will lead the marketing of our members’ proposition, of which the app is the core component. The role spans all aspects of digital marketing, including campaign ideation, message development and media buying / optimisation.

As a growth marketer, your key objectives will centre on creatively driving app downloads, to grow our active member-base. You’ll have the freedom to explore working across a variety of channels, from media to partnerships to across our owned assets. Our in-house video and design teams are available to support you in bringing your strategies to life.

If you share our passion for personal finance and helping Aussies make the most of their money, we’d love to hear from you!

Responsibilities

  • Develop and execute marketing strategies to drive growth in app installs and awareness of the Finder app
  • Grow our active membership base and hit member revenue targets
  • Paid marketing campaign optimisation and management
  • App Store Optimisation (ASO)
  • Owning how the Finder app is represented and promoted across Finder’s owned assets (ie website)
  • Evaluating and testing new growth opportunities

Desired Experience and Skills

  • You’re adaptable and enjoy working in an agile environment
  • Experience working across digital products. App marketing experience will be highly regarded.
  • Campaign conceptualisation
  • Ability to map customer journeys and optimise funnel drop off points
  • Hands-on experience running paid media activity, particularly across Facebook TikTok & Snapchat
  • Data-driven approach, with a test and learn mindset

Application process:

If this sounds like the kind of opportunity you've been looking for, select the 'Apply Now' button below to submit your cover letter and resume. Use your cover letter to introduce us to you; we want to know who you are, what you've worked on and why you think you'd be a great addition to the Finder team.

Inclusion
To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 

We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible. Email [email protected] with any questions or feedback.