Campaign Manager, SmB at Xero

Marketing - Regional, Permanent, Melbourne, AU melbourne marketing full-time
Posted 24 days ago

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. 

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

About the role;

Reporting directly to the Senior Marketing Manager for Small Business (SmB) you will support all programs of work, from campaign planning, to delivery, through to post implementation reporting (PIR). Applying your passion and energy for all things Marketing and Customer, you will deliver effective GTM and brand campaigns and optimise across a variety of channels.

About you;

You’re a passionate marketer with a growth mindset who strives to continually improve and thrives in a collaborative and results-driven team. You’re not afraid to think differently or challenge the status quo. You will be highly organised, detail oriented and able to operate in a fast paced environment without compromising on quality.

In order to effectively deliver cross functional campaigns , building and maintaining strong working relationships within the Marketing team as well as across departments is critical to this role - specifically Communications, Education, Customer Insights team, Customer Support, Direct Sales, Financial Services, Internal Creative Agency, Strategic Partnerships, Brand, Social and Digital COEs.

Some of the things you’ll do;

  • Support  the Senior Marketing Manager for Small Business in executing the rolling 6-12m marketing plan
  • Deliver compelling and results driven ​​integrated marketing campaigns with the aim of acquiring, retaining and growing small business customers
  • Demonstrate an understanding of the small business segment and  market, building your subject matter expertise for all things small business 
  • Operate confidently across a variety of campaign channels to deliver integrated marketing campaigns that deliver ROMI
  • Support the Brand team on the delivery of content partnerships, sponsorships, events and activations that drive small business advocacy and growth.
  • Support in managing campaign budgets and finance processes - including purchase orders, receipting and reconciling
  • Some of the things you’ll bring with you;

  • Campaign management experience
  • Proven experience in the creation and development of campaign planning, creative positioning and messaging
  • Proven Digital marketing skills & understanding of platforms & reporting
  • Ability to analyse, interpret and/or compare program results to identify key learnings. From these key learnings, identify opportunities
  • Experience with Salesforce Marketing Cloud &  Litmus, Asana, Adobe Experience Manager, Workfront, Aventri, G Suite + Slack, Google Analytics, Data studio
  • Bachelor’s degree or equivalent
  • Why Xero?

    At Xero we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer a great remuneration package including shares plus a range of leave options to suit your well-being. Our work environment encourages continuous improvement and career development and you’ll get to work with the latest technology.  

    Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. We are a member of Pride in Diversity, in recognition of our inclusive workplace. So, from the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.