Social Media (Ad Ops) Specialist at Brosa

Retail, Marketing, Full-time, Melbourne, Victoria, Australia melbourne marketing full-time
Description
Posted a month ago

About us

Brosa is one of Australia’s fastest-growing consumer brands, and are proud to be making waves in the $14B home and living industry. We are famous for our uncomplicated and straightforward shopping experience, and we pride ourselves on delivering fantastic customer experiences. Our mission is to make it simple for Australians to create a home they will love.

Founded in Melbourne in 2014, Brosa is backed by Australia’s most prominent and successful Venture Capital funds, including AirTree Ventures and Bailador. We recently closed a $4M round with strategic investors to help fuel our future growth.

Who we are looking for

Reporting to our Head of Performance Marketing, you will join a team of performance centric data driven specialists. You will take the lead in taking our Social Media Marketing to the next level through optimisation and experimentation. Our ad operations include Facebook, Instagram & Pinterest. We are always in the look out for new platforms to add to our list.

A Digital enthusiast, who's keen to be involved in cross channel initiatives and ad operations across Google, Bing, GDN, Youtube, LinkedIn, affiliate marketing and EDM automation.

You will

  • Become the subject matter expert in Social media strategy and ad operations
  • Conduct social media performance analysis and insights formation.
  • Ongoing improvements in marketing efficiency while enabling budget scalability
  • Creation and maintenance of audience lists for Social media advertising.
  • Identifying and trialing new social media platforms to introduce Brosa to a newer audience.
  • Take a proactive approach in identifying and directing improvements to ad creatives and audience targeting.
  • Ongoing competitor research to identify trends and opportunities in social media.
  • Partner with the merchandising team to improve category targets and promote hero categories and products.

Requirements

You have

  • Enterprise Ecommerce experience with a proven background in social media strategy and ad operations.
  • Hands on experience in social media campaign creation, retargeting and audience segmentation.
  • Hands on experience in ad copy testing, performance optimisation and reporting.
  • Exposure to enterprise tier ad spends and experience in budget management.
  • Previous experience working in a digital marketing or performance team and a foundational understanding of other digital channels and SEO fundamentals.
  • A passion for staying up to date with digital marketing trends and consumer trends.
  • Well-developed communication and interpersonal skills with the ability to influence and persuade, build and maintain relationships

Benefits

The benefits

At Brosa, we aim to build an exceptional environment to help our team thrive. Our goal is to help our team produce their best work and find enjoyment in their role. We work hard to create an atmosphere that is high on trust, honesty, accountability, commitment and of course, fun. Some additional perks of the role include:

  • Staff Discounts on Brosa products
  • Flexible working arrangements
  • 16 weeks paid parental leave for both primary and secondary caregivers
  • Paid leave on your birthday
  • Free weekly mindfulness practice
  • Regular celebrations and team socials
  • Opportunity to work in one of the fastest-growing companies in Australia
  • Weekly TED-style talks that encourage collaboration and growth amongst team members

We believe that diversity is critical to our success. We will not discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.