Senior Growth Marketing Manager at Afterpay

Customer Growth & Lifecycle Marketing, Permanent Full-time, Sydney sydney marketing full-time
Description
Posted 16 days ago

Join a movement in which everyone can win. We started a movement in which everyone can win – shoppers, retailers, society and every person on our team. To play fair, trust people and reward them for doing the right thing. We are obsessed with our product. We see and feel the impact of our work as more and more people gain financial freedom and retailers grow across the globe.

Afterpay is offered by more than 55,000 of the world’s best retailers and has more than 10 million active customers globally. Afterpay is offered by top fashion and beauty retailers across the globe - including eBay, The Iconic, Myer, Foot Locker, Adore Beauty, Mac Cosmetics, Kathmandu and many others. We are currently available in Australia, New Zealand, the United States and the United Kingdom where the brand is called Clearpay.

The Opportunity As Afterpay’s Senior Growth Marketing Manager, you will lead user growth and customer acquisition to break ground in launching a new digital banking platform. You will work cross-functionally with the core Afterpay team in building world-class digital performance strategies and growth campaigns. The ideal candidate has user growth experience seeding a new business out of an already established one, a strong background in marketing strategy, and a deep understanding of the mobile space.


We are much more than our job descriptions - we are our energy, our ideas, our everyday drive. Here’s where you will begin….
-Own the planning, strategy and execution of new customer acquisition, seeding a new group of digital bank users out of the core
-Afterpay customer base and other financial services users 
-Oversee digital performance strategies, including paid and owned channels 
-Strategically drive cross-selling from our existing Afterpay base to the digital banking platform
-Oversee 3rd party partners and platforms that assist in driving valuable scale for our business
-Deeply understand our Australia and New Zealand consumers and identify opportunities for growth and optimisation at every stage of their acquisition funnel 
-Create experimentation roadmaps and execute a rigorous testing agenda to enhance campaign effectiveness
-Partner with creative teams to design campaign assets that drive engagement and align with our brand guidelines
-Work with our Analytics team to measure the impact of each campaign, and develop ways to scale 
-Manage budgets, forecasting and KPI control ensuring effective measurement & insight is in place for all digital & partner marketing activities, to enable continuous optimisation and regular performance reporting


Who are you? Like us, you’ll be obsessed with our product. You’ll get a kick out of seeing and feeling the impact of your work as more and more people gain financial freedom and retailers grow across the globe.
-You’re a digital marketing Specialist with solid hands-on experience in implementing and optimising digital growth campaigns with at least 8 years industry experience
-You have worked for a global, hyper-growth company and successfully grown a new product/business unit under the core product umbrella 
-Your relevant degree in Strategic Marketing, Business Management and/or data science will be put to good use
-You have demonstrated experience in developing acquisition strategies through cross-selling and lifecycle marketing utilising both paid media and owned media channels
-You’re highly creative with experience devising campaigns that engage, inform and motivate a target audience
-You have a deep understanding of ad formats, segmentation, lookalike audiences, tracking, multi-touch attribution and growing trends in paid digital mediaYou’re a strong communicator and are able to simplify complex subjects for non-marketing stakeholders
-You thrive in fast-paced environments and can adapt quickly to shifting priorities
-You’re comfortable with large data-sets, proficient with SQL and are able to identify actionable trends and insights
-You follow through, you show up and make it happen, fast 


We play fair and reward you for doing the right thing. You will enjoy working from our beautiful office space in either Sydney or Melbourne and feel trusted to work flexibly, remaining connected to smart people in all our locations. We put opportunity before optimism and plan our careers quarterly not annually. We are proud to support working parents of all genders in every country with a market-leading, equitable parental leave program including access to up to 24 weeks of paid leave.

When you’re built from the ground up, there’s always room for growth. To challenge each other and shape a legacy built on real purpose, talent, and grit. 


How to Apply: We don’t know what the future holds. That’s the exciting part; we show up and make it happen. If you’re excited by this opportunity, click apply now!.

Afterpay is continuing to hire for all open roles with all interviewing conducted virtually. Where possible and in line with DH Covid-19 restrictions, we are transitioning to in-office onboarding for all new starters on day one. Similarly, employees have started transitioning to 2 days per week in the office.