Product Marketing Manager (Software) at Phocas

Information Technology and Services, Marketing, Full-time, Remote, Christchurch, Canterbury, New Zealand remote marketing product full-time
Posted 16 days ago

Phocas is a software provider that is committed to helping people feel good about using data. Phocas offers solutions for Analytics, Budgeting and Forecasting and Financial Statements that work seamlessly together to help businesses report, budget and act faster by putting data in the hands of decision makers.

Phocas simplifies data management through powerful analytics and visualisation tools and revolutionises the way people interact with their own information. Our software brings together organisations’ most useful data and presents it in a way that makes it easy for anyone to analyse.

Originally a small UK based startup, 20 years later we have over 250 people in 6 countries, with headquarters in Sydney. Our Christchurch team was established in 2019 and has already outgrown two offices. We've recently moved to a spacious, centrally-located building with plenty of free parking and easy motorway access.

Why do people want to work for Phocas? We don't just make our customers happy - we have some of the happiest employees around too. We are proud of our supportive, collaborative culture - we've even won awards for it!

As Product Marketing Manager, you will present and promote Phocas' products in a way that clearly articulates the unique value they bring, strengthens our brand and supports sales growth.

Key responsibilities

  • Develop effective product go to market strategies and plans (pricing, advertising and product launching journeys) for a variety of audiences
  • Perform market research to deeply understand our buyer characteristics and identify opportunities, trends and competitive intelligence.
  • Translate technical and product documentation into benefits relatable to the user and market.
  • Craft compelling product messaging and marketing content that differentiates new products and services from our competitors' offerings
  • Supporting cross functional teams such as Customer Acquisition to shape the messaging and product story so they know how to best represent the product benefits and value to the customer.
  • Measuring, reporting and optimising the customer journey as it relates to product feature adoption and usage.
  • Become the product expert for the marketing team.
  • Promote the value and story of the product internally and externally.
  • Collaborate with Product Managers and our design team to ensure a consistent customer experience.


  • Product Marketing experience with business intelligence, analytics and/or financial software products.
  • Bachelor’s Degree in Marketing, Communications, Business or related field.
  • Minimum 6 years’ experience as a Product Marketing Manager with a minimum total of 8 years’ in marketing.
  • Experience in a Business to Business (B2B) technology or software organisation.
  • Demonstrated experience in market analysis and product marketing tactics.
  • Practical understanding of product evolution and how this relates to the consumer.

Bonus points for:

  • Experience with HubSpot or similar Marketing Automation System.
  • Understanding and experience in Phocas’ key market segments (manufacturing, wholesale distribution).

Sadly due to current global pandemic travel restrictions, we can only consider applicants with established working rights for New Zealand or Australia


  • Fun / Fulfilling: Awesome culture and meaningful work!
  • Autonomy: Trusted to follow your passion and make it your own
  • Growth: Opportunity to be more – for you and the business
  • Wellness: We believe in a real work life balance and have a strong family orientated culture

In addition to a fun and fulfilling team and environment, other benefits provided include:

  • Competitive salary and stock option plan
  • Life and income protection insurance and subsidised health

We pride ourselves on our positive, collaborative culture and encourage our team to come into the office - and we love being here! - but we also like to be flexible around hours and working from home.

We are a 2020 Circle Back Initiative Employer – we commit to respond to every applicant

To all recruitment agencies: Phocas does not accept agency resumes. Please do not forward resumes to our jobs alias, Phocas employees or any other company location. Phocas will not be responsible for any fees related to unsolicited resumes.

Phocas is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.