Want to challenge yourself at a high-growth startup AND make a difference in the world?
A bit about us:
Hi, we’re Who Gives a Crap! We make eco-friendly toilet paper (as well as tissues and paper towels) and donate 50% of our profits to help build toilets for the 2 billion people in need.
We absolutely love doing good, but we’re also exceptionally good at it. To date, we’ve donated over AUD$8.3 million (roughly USD$5.9 million) to fund sanitation projects around the globe. We’ve grown quickly – selling directly to customers across three continents and establishing a strong B2B business that’s expanding to the US market this year.
Our team is made up of over 80 amazing humans working out of Melbourne, Los Angeles, China, and Manila. We’re working hard to reach our ambitious goals and diversify our product range to ensure we can have the greatest impact possible – both for the planet and its people. With your help, we’re hoping to increase our annual donation 10-fold in the next couple of years and continue to make the most beautiful, eco-friendly goods around.
A bit about the role:
As the Customer Acquisition Lead for B2B, you will lead and drive our acquisition strategy to get more businesses wiping with us!
Our B2B customers range from national wholesalers and retail distributors to boutique hotels and the coolest bars in town. Hence, we distribute via re-sellers, but also work with a really wide range of businesses who buy from us direct and enjoy wholesale terms.
We’ll look to you to lead and scale our outbound research and prospecting. We want to see you nail the traditional approaches, yes, but also work out of the box with innovative and possibly downright crazy strategies as well!
You will also lead the closing of our organic sales leads, directly handling our bigger opportunities and enquiries along with helping to support our Customer Happiness Team close all other opportunities.
And for the cherry on top - we are hoping for you to create a systemised way to manage new customer acquisition (tactical & organic) to track the B2B customer journey - from research, to sales convos, enquiry management, closing & rear-views!
It isn’t all wheeling and dealing, either. You’ll work with our growth marketing team as we think about how we can leverage the presence of WGAC in our customers’ bathrooms to optimise brand awareness and contribute to the growth objectives for our B2C (online) business.
If you worked here this past month here are some things you might have been involved in:
You <3 people
You know that networking is about more than just free lunch. You’ve established a powerful posse of contacts across your relevant industry and you know all the right places to be to nurture and build on it. You are a natural brand ambassador and find yourself talking shop to anyone who will listen! In fact, you’ve already imagined 5 different ways to introduce Who Gives A Crap mid conversation in the time you’ve been reading this.
You’re always hungry (mostly for cookies but also for sales)
You’ve always been a salesperson by nature, but with the added joy of having a direct impact on our donations, you’ll find a whole new meaning for hungry! You know how to leverage your smart tools and closing skills to dramatically improve lead-conversion rates but you know the importance of winning long-term friends as well as business.
You’re always on the pulse
You are mildly obsessed with new businesses and venues in Australia and when you’re out on the tow, you naturally check out what TP they have before reviewing the specials. You have no shame about leaving behind a nice-bum postcard or a sneaky roll of TP as a cheeky sales move (sort of kidding, sort of not).
You think outside the box
You know that business-to-business is about more than just doing more of the same. You’re innovative by nature and have experience exploring, deploying and testing different channel strategies, systems and tools, and outreach tactics. You’re not afraid to get a little crazy with the ideas you test out, and you can confidently scrap and iterate on ideas until you’re seeing the results you want.
You’re a natural roll model (yes, pun intended)
Your amazing people skills follow you from the sales pitch to the way you inspire, engage and support your peers and our partners. You’ve got an innate ability to take the lead and bring everyone on the journey with you. You know how to use your expertise and experience to elevate the skills of the wider team.
You give a crap
Yep. We’re all here because we genuinely want to make the world a better place with our work, and we want you to want that too! Awwww.
Every minute you spend working with us, you’re making a difference. The more we grow our B2B channel, the bigger an impact we’ll have. Sell your soul no longer! We think that’s a pretty great perk, but we don’t stop there…
If you have a great idea, we’ll do everything we can to make it happen. This is the kind of role that will be hard to find anywhere else: you’ll work with an incredible bunch of passionate people to grow a fast-paced startup at a crucial point in its trajectory.
The job is also really flexible, something we’re working hard to hold onto even as we grow super quickly. We started the business remotely, and now have hubs in 4 cities around the world. While the Melbourne team spends a few days of the week together in our coworking space in Collingwood, you can also mix it up and work from your favourite cafe or your couch and still fit in a trip to the gym or to pick the kids of when you need to, up to you! And while we don’t have a Friday drinks cart (yet), you will get free toilet paper. A lot of it. And nothing beats that.
Lastly, you get to say the word ‘crap’ more than in any other job. Guaranteed.
This depends on your experience, but just because we’re a social enterprise doesn’t mean you’ll get paid peanuts. Think chocolate covered macadamia nuts with some extra perks thrown in. In other words, we pay competitively and are determined to make this the best job you'll ever have – one that you won’t ever want to leave!
On top of the normal perks like annual leave, we also provide flexibility to take extra unpaid leave or travel while working, a health insurance stipend, generous parental leave, training and development budget and a whole lot of other stuff. And did we mention the free toilet paper?