CRM Specialist at Zip Co

Other Marketing, Full-Time, Sydney sydney marketing full-time
Posted 25 days ago

About us

We are Zip, a rapidly expanding global fintech headquartered out of Sydney, Australia with a growing presence focused in the US and UK markets.  

We're here to simplify how the world pays for what they need by connecting merchants with consumers and offering them fair and seamless payment solutions, everywhere.

Our values: Customer First, Own It, Stronger Together and Change the Game, are at the heart of everything we do. They form our Mamba mentality - how we’re better than yesterday, and are used to create game-changing experiences for our customers and our people.

Join us on our mission to be the first payment choice, everywhere and every day.

The role

As a CRM Executive in our CRM Operations team in Marketing, you will deliver marketing communications to our customers. You’ll be working largely with our broader marketing team to leverage our platforms to ensure we are giving our customers the best experience possible. 

This role is highly technical, ensuring quality on-time delivery of our CRM campaigns to deliver strong engagement with our customers and overall success of the CRM Program.  You will be executing and reporting on campaigns, across multiple channels.  You will be responsible for insights to inform campaign structure and targeting, campaign delivery, and operational reporting to ensure we are continuously improving in efficiency and effectiveness of our engagement with customers.

You will be:

Passionate about data and insights - you will understand consumer behaviour and can identify relevant insights and translate them into meaningful customer experiences. This will help you engage with the right customers and nurture our customer base, and of course enable you to report on the success of your campaigns. 

Technically strong - you have experience executing CRM campaigns, using tools like Braze, Pardot or similar, send communications to customers through channels like email, push and SMS. You will understand how to target campaigns and get the best outcomes in terms of open rates, click through rates and response, how to build campaigns from campaign targeting, set up, quality assurance and execution.

Curious and love to learn - you can demonstrate how you have learned from campaigns you have executed and put those learnings into place.  You are clear on key metrics to report campaign success and engagement success overall and when things go wrong, you look straight for the root cause, identify and fix, ensuring it doesn’t happen again.  You demand this of the people around you and enjoy being part of a high performing team.

You’ll also:

- Contribute to the delivery of a world-class CRM program, one campaign at a time.  You have experience with A/B testing and a variety of campaigns, including personalisation and targeting.

Embed learning from historical campaigns run by Zip, including subject lines, send timings and device display optimisations.

- Keep abreast of external best practices and competitor communications.

Develop consumer insights to inform campaigns, manage the audience selection for campaigns and mailing list management.

- Provide campaign and operational reporting, analysis and troubleshooting, implement fixes and optimisations as required.

- Assist with campaign definition clarification, development of briefs, business rules, processes, checklists, data/tech requirements.

- Manage data integrations required for journeys, including customer data, product feeds and behavioural data.
- Work with stakeholders to ensure their requirements are well understood and consult on how additional value can be added.

- Understand best practice email practices to maximise channel effectiveness and look ahead at how to propel the use of the channel forwardAssist on projects involving CRM pertaining to customer data, CRM system optimisationEnsure campaign delivery is compliant with Zip policies, CRM processes  and regulatory requirements.

To help us level up you'll bring:

  • 2 years of digital campaign or CRM experience with tertiary qualifications
  • HTML experience desired.
  • Strong analytical skills with a commitment to driving the success of marketing programs, with a strong attention to detail, clarity and accuracy
  • A curious mind
  • A strong desire to execute, drive impact, deliver with excellence and demonstrate urgency
  • Ability to prioritise and work in a fast paced environment with changing prioritiesSound stakeholder management and communication skills
  • Experience with customer segmentation and targeting principles
  •  A data-driven approach to problem solving with experience in data and analytics platforms including tracking, attribution and A/B testing exercises
  • We’re looking for someone who always finds new boundaries to cross - a future Zipster who will obsess over excellence and make constant improvements for our customers. We’ve removed the red tape here to get things done quickly, so if you see a problem, own the solution. You've gotta hustle at Zip!

    If you only meet some of the requirements for this role, that's okay. We value a diverse range of backgrounds and ideas and believe this is fundamental for our future success. So, if you have the curiosity to learn and the willingness to teach what you know, we'd love to hear from you.

    We pride ourselves on creating an inclusive workplace that provides equal opportunities to all persons regardless of their age, cultural background, sexual orientation, gender identity and expression, disability, veteran status, or anything else.

    Benefits @ Zip

    -  Flexible working culture
    -  Share incentive programs
    -  Generous paid parental leave
    -  Birthday and wellness leave
    -  Epic offices with a casual dress code
    -  Fun team with high-growth hustle
    -  Free breakfast and weekly lunches
    -  Heaps of social events

    Join us on our mission to be the first payment choice, everywhere and every day.