Copywriter at Who Gives A Crap

Creative, Australia or USA
Posted 9 days ago

Want to challenge yourself at a high-growth startup AND make a difference in the world?

A bit about us

We make eco-friendly products and donate 50% of our profits to help build toilets for the billions of people in need. We love doing good, and we happen to be exceptionally good at it too! To date, we’ve donated over $10 million AUD (roughly $7.4 million USD) to fund sanitation projects around the globe.

Our team is made up of over 120 amazing people in Australia, the Philippines, China, the US and Europe working hard to reach our ambitious goal to have the greatest impact possible – for people and the planet. How ambitious you ask? Well, it involves increasing our annual donation 10-fold in the next couple of years to get closer to our mission – toilets and clean water for all!

A bit about the role

Whether it’s the cheeky one-liner on our product packaging, writing emails that end up getting shared by customers on social media or seeing a billboard campaign out in the wild, our brand copy is often the first point of contact and sets the tone for everything we do.

That’s why we’re so excited to share that we have even more opportunities to help us create more moments of delight through words. We’re growing out our team of Copywriters and building out two core streams: Brand Experience and Marketing and we’re looking for Copywriters in both (in addition to Senior Copywriters, though we talk about them a little more in another job advertisement!). 

Reporting into our Senior Copywriter: Marketing, our Marketing Copywriter will be focused on crafting copy that lives in our acquisition advertising, helping our Growth Marketing team ensure our ads are high performing and delightful. This is the perfect opportunity for someone who loves to spend their days dissecting facebook ads, writing bold headlines and brainstorming OOH activations. 

Reporting into our Senior Copywriter: Brand Experience, our Brand Experience Copywriter will hone in on all of our customer touchpoints, ensuring our communications are best in class and make our customers laugh, engage them with our impact and inspire them to do good. You’ll love this work if you’re obsessed with talking to customers, finding ways to make everyday communications sparkle or brainstorming fun ideas for our organic social channels. 

You’ll lean on (and help us continually evolve) our copy guidelines to ensure we are bringing our tone of voice principles to life in a consistent way across all channels, and will be a key collaborator not only for your Creative teammates, but also across our business from Customer Experience to Growth Marketing to People and Culture, injecting more delight, heart and personalisation into all of our writing.

Our Creative Team spans across the US and Australia and we’re open to amazing candidates from anywhere in these two hubs. We’re not immune to the effects of challenging timezones but we look to solve this by committing to 4 hours per day of collaboration time which sees our US team aligning to PST afternoons and our Australian team diving into some earlier mornings. 

You’re probably curious about what you’d be doing in this role, so we’ve looked into our crystal ball at an upcoming month to get a sneak peek: 

  • Working on the unsung heroes of our copy like B2B requests, PR, Zendesk macros, ensuring that all of our BAU work is clear and delightful and meets the customer where they’re at. 
  • Teaming up with our Growth Marketing, Insights and Digital Product teams to boost our SEO rankings and making sure their insights work is implemented
  • Working with our video content team to help concept, storyboard and script on brand and best practice campaigns for FB and YouTube ads
  • Partnering with our People and Culture team to write epic job posts like this (or better!)
  • Iterating on old transactional emails to turn them into something new and unexpected (real talk: we’re not afraid of a fart button in an email)
  • Working closely with our designers to make your copy and their design work harmoniously as a customer experience
  • Working with the Growth Marketing and Digital Product teams to create a/b test copy that help us understand our customers even more, what they’re looking for at each stage of purchase, and flexing your creative chops to help us get there
  • Brainstorming shoot-for-the-stars ideas with the Creative team for how to deliver our upcoming donation announcement
  • Writing multiple radio scripts to test this as a new advertising medium and sought feedback from the Growth Marketing and Creative teams on your work
  • Looking over a press release from our PR partner to ensure all facts are delightfully straight 
  • Jumping in with our Social Media Manager to help dream up engaging captions for (and execute on!) some upcoming social posts

Let’s talk about you

  • You’re producing best-in-class writing, while keeping up on the latest:  you know how to write hard-working copy that turns heads, converts, delights and engages. You know the rules for best practice writing across all mediums...and you know when to break them. You follow the trends and have a knack for knowing which ones will stick for years to come.
  • Our tone of voice is your tone of voice: a good writer will adopt the style of the brand at hand. Still, this job will be a whole lot more fun if you find yourself naturally writing with a witty, quirky and friendly voice. We’re looking for someone who has written for a variety of voices, but feels like their natural tone of voice is most similar to ours.
  • Details schmetails: well, not really. We’re on the hunt for someone detail-oriented and organised. We need you to know the difference between its and it’s / their and there. You even know the difference between less and fewer. Laid and layed? Easy. You correct your friends’ grammar because you just can’t help yourself. You mentally edit every billboard you see. You know how to manage your time without being chased and you’re a stickler about meeting deadlines. 
  • You wear other people’s shoes: you’re really good at seeing other people’s perspectives. You can imagine yourself as our customer and decide which copy would be more effective in each stage of their journey. You know the right questions to ask to make sure your copy is crystal clear.
  • Friendly humanoid: we always come together as a team to brainstorm and collaborate first before breaking away to flesh out the finer details. Then, we come back together to get feedback from the team as well as invite other key people in the business to get their thoughts. You’re totally up for taking people along for a journey, in fact, you love it. People! They’re the best.
  • You give a crap: we’re all here because we genuinely want to make the world a better place with our work, and we want you to want that too! Awwww.

Phew, ok... let’s take a pause. Research suggests that at this point up to 60% of those identifying as women or under-represented folks might have talked themselves out of applying. But here’s the thing, you don’t have to check every box and we are serious about the growth and development of all those who join us. So please - introduce yourself and let us know about you!

Why you should work with us

Every minute you spend working with us, you’re making a difference. The more we grow, the bigger an impact we’ll have. Sell your soul no longer! We think that’s a pretty great perk, but we don’t stop there…

If you have a great idea, we’ll do everything we can to make it happen. This is the kind of role that will be hard to find anywhere else: you’ll work with an incredible bunch of passionate people to grow a fast-paced startup at a crucial point in its trajectory.

The job is also amazingly flexible, something we’re working hard to hold onto even as we grow super quickly. We started the business remotely, and now have hubs in 4 cities around the world. While the Melbourne and LA teams spend a few days of the week together in our coworking spaces (when COVID allows of course!), you can also mix it up and work in your PJs from home or set up your office at the beach hut, up to you! And while we don’t have a Friday drinks cart (yet), you will get free toilet paper. A lot of it. And nothing beats that.

Lastly, you get to say the word ‘crap’ more than in any other job. Guaranteed.


This depends on your experience but just because we’re a social enterprise doesn’t mean you’ll get paid peanuts. Think chocolate covered macadamia nuts with some extra perks thrown in. In other words, we pay competitively and are determined to make this the best job you'll ever have – you won’t ever want to leave!

On top of the normal perks like annual leave, we also provide flexibility to take extra unpaid leave or travel while working, we provide a health insurance stipend, generous parental leave, training and development budget and a whole lot of other stuff. And did we mention the free toilet paper?

We’re also not the only ones who think that working at Who Gives A Crap is pretty unbeatable. We feel so honoured to have been recognized for the second year in a row on BuiltIn LA’s “100 Best Places to Work” list, and most recently also on the “Best Mid-sized Places to Work” list. This selection was based on the value of our culture programs, company perks, benefits, and salary packages, and we’re listed alongside other notable names in the startup, bcorp, tech, and e-comm space. We don’t toot our horns often, so this is an extra bashful share. 

We recently landed in Culture Amp’s Top 10% Employee Engagement survey. And we’ve been a certified B Corp as of 2017, which means we're committed (and demonstrating!) the highest standards of social and environmental impact as a profit-for-purpose business.