Lifecycle Marketing Manager at Flare HR

Marketing, Sydney sydney marketing
Posted 7 days ago

You are a creative, collaborative and energetic lifecycle marketer. You will manage and execute marketing initiatives for our superannuation, salary packaging and workplace banking product, and help deliver a best-in-class employer and end customer experience. You are customer-obsessed, you thrive in ambiguous, fast-paced environments, and you love to build things from scratch, and test and optimise for success.

As Lifecycle Marketing Manager, you will be responsible for building and executing on our lifecycle marketing strategy -- from customer journey building, program execution to reporting -- ultimately, to drive deeper engagement with customer segments. 

About the Role

  • Manage and execute all lifecycle marketing programs, including transactional, time/event-triggered and narrative messaging for all financial products, with an initial focus on superannuation (Slate Super)
  • Identify and create customer segments and customer journeys
  • Leverage email, SMS, push notification and in-app channels to deliver a world-class communication experience across customer activation, onboarding, engagement and retention
  • Drive the take up of our salary packaging (Flare Cars) and upcoming workplace banking products through lifecycle marketing channels
  • Be data-driven, developing a rigorous testing strategy and roadmap to optimise all programs, including identifying opportunities to A/B test
  • Partner with data and analytics to create a robust segmentation strategy, with a goal to drive personalisation and relevance
  • Report on key program and journey metrics, and be responsible for performance against key business outcomes and quarterly targets
  • Partner with product, customer experience, sales and engineering teams to collaborate on cross-team projects and coordinate resources to support campaign objectives
  • Work with external partners and suppliers if additional marketing support is required
  • Provide on-demand support including marketing ops, website management, content production and social platform management

What You Bring To The Table

  • 4+ years of hands-on experience managing and executing multi-channel lifecycle or CRM marketing programs
  • Channel knowledge and expertise in email, SMS and push notification, with experience in driving app downloads/usage desired
  • Proficient in marketing automation technologies and ESP/CRM tools (e.g., Hubspot)
  • Copywriting experience, and a demonstrated ability to craft a compelling narrative
  • Strong stakeholder management skills and ability to work seamlessly with cross-functional teams including product, customer experience, sales and engineering
  • Strong project management skills and attention to detail
  • The ability to thrive in a fast-paced startup environment where flexibility and adaptability are key
  • Experience in financial services, superannuation or HR industry a plus

At Flare, we celebrate diversity in all its forms—race, gender, colour, national origin, marital status, sexuality, religion, age, and disability status, and we’re committed to creating an inclusive environment where people of all backgrounds and beliefs feel welcome, and all voices are heard.

More about Flare

Flare is a Sydney-based FinTech. We build market-leading onboarding, benefits and employee engagement solutions for the workplace, and financial products designed to help Australians live their best financial lives. Over 2500 companies use Flare’s technology to save time, build culture and improve employee retention for their 650,000 workers. Employees can access these solutions through Flare and most leading HR and payroll platforms, and directly through Slate, an innovative workplace financial services brand that helps Australians plan for a secure future