Head of Digital Marketing AU - 12 Month Contract at Xero

Marketing - Regional, Fixed Term, Melbourne, AU melbourne marketing contract
Posted 9 days ago

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. 

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

About the Role; 

As the Head of Digital Marketing for Australia, you’ll be playing a crucial role in accelerating Xero’s growth through excellence in leadership, innovation and strategy. This role will balance both strategic focus with tactical activation. As such, you’ll be martech and analytics savvy, commercially astute and apt at working with both business and technical stakeholders to deliver #beautiful digital customer experiences across paid, owned and earned channels.

About you;

You will be a modern, highly competent and creative data driven marketer who is highly analytical, solution orientated  with a curious mind. You must have a broad digital knowledge base and a great ability to build rapport with cross-functional teams; establish trust and influence and possess great communication skills. You are  a strong leader who has  proven experience leading digital teams and agencies to drive transformational change.

This is a 12 month contract opportunity. 

What you'll do'

  • Lead and integrate the digital marketing strategy for Australia
  •  Own the digital acquisition funnel, continually optimising for incremental uplift 
  • Lead the customer contact strategy in region to drive up customer engagement scores across our base
  • Manage Australia’s digital roadmap from concept to execution, through to analysis and reporting
  • Lead digital disciplines on behalf of region across all aspects including: audience planning, SEO, SEM, paid media, personalisation and experience (CRO), email marketing, content and innovative creative production
  • Build culture and processes that enable a customer first mindset and data led decisioning throughout 
  • Effectively lead a team of digital and analytics professionals to achieve marketing objectives
  • Build strong, trusting and productive relationships that foster cross-team collaboration locally and globally
  • What you'll bring with you;

  • Demonstrated senior experience of digital marketing expertise
  • Hands-on experience leading digital marketing teams to deliver on business objectives. 
  • In depth knowledge of analytics and Martech a must. 
  • B2B (SmB) experience is beneficial.
  • Why Xero?

    At Xero we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer a great remuneration package including shares plus a range of leave options to suit your well-being. Our work environment encourages continuous improvement and career development and you’ll get to work with the latest technology.  

    Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. We are a member of Pride in Diversity, in recognition of our inclusive workplace. So, from the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.