A bit about the role
$100bn was spent on in-game items last year. $0 went to players. We believe that games can and should provide more than just entertainment value for the time and money invested. Immutable is a leader at the nexus of blockchain technology and gaming, creating truly open digital economies that open up a new world of possibilities for gamers and developers alike. Through our flagship game Gods Unchained, we’re showcasing what this new frontier looks like. But having a strong product is not enough. That’s where you come in.
We’re looking for an experienced social media pro, meme-lord, and word nerd to lead our global organic social media and content strategy for our number 1 blockchain game Gods Unchained.
We’re looking for an experienced social media pro, meme-lord, and word nerd to disrupt our global organic social media and content strategy for our number 1 blockchain game Gods Unchained.
You will be able to own the Gods Unchained narrative by strategising and premeditatively anticipating how and where it needs to be communicated—ensuring that the hype beasts of the world look to us as examples of ways to build a legion of raving fans.
You’re a proactive storyteller, content creator, and social media guru who can out-meme that guy on Twitter who builds rockets and cars. As our Content and Social Media Specialist, you’ll use your knowledge of crypto communities to drive excitement and engagement.
Reporting into the Gods Unchained Marketing Director, you will receive guidance, coaching and mentorship to support your career growth.
Here’s how you’ll contribute
Successfully manage Gods Unchained’s social channels, influencers and news outletsBuild the biggest NFT community (ambitious we know!)Test, refine and grow our content and social strategyManage our social channels’ performance, including content execution and collaborations with external contractors, agencies, and influencersBuilding our brand awareness on Twitter (#CryptoTwitter)Manage our email, including setting up automated lifecycle journeysPlan and own our content and social calendarIdentify, pitch, and manage relationships with content producers, influencers, agencies, and other individuals that support content and creative executionEngage with blockchain and gaming communities on social media to increase our reach, awareness, and engagement. Support them in loving and evangelising our brandRegularly analyse industry trends and topics to identify opportunities to gain additional brand exposureWork with stakeholders across the company to communicate updates and critical information to our communitiesYou’ll become a spokesperson; an evangelist for our mission, who we are, and what we represent
A bit about you
3+ years proven experience in attracting attention or supporting brand growth in some capacityYou go into each day as a student, looking for something new to try and build upon. Growth is in your DNADeep understanding of crypto culture, who they are, and what motivates themCan come up with creative ways to get attentionGenerates demand, builds hype and FOMO for our target audienceExcellent communication skills, primarily writtenExtremely ambitious and hungry to learn understanding the needs of a small team and scale-up environmentIs highly organised, execution driven and able to resourcefully ‘get things done’Can confidently seek out information from stakeholders and stay up to date on everything Immutable is doing to support efforts
Some extra skills that would be awesome
Intermediate skills in photo and video editingPrevious experience with marketing automation software (social media + email marketing)Previous experience interacting with press to win placements
Some of the things we can offer you
Competitive salary, plus equityFlexibility to work from home regularlyLocated near Central Station in Surry Hills with a rooftopRegular, fun social events where we can relax and connect with our teammatesA very supportive, fun and progressive environmentWe provide you with all the required hardware and an additional $750 to set up your new home officePerkbox benefits including premium access to calm, an online fitness portal and discounts at major retailersThousands of courses on Go1, Udemy and NaspersAccess to 24/7 counselling service for you and your family