Senior Copywriter at The Sheet Society

Full-Time, Marketing, Brunswick, Victoria marketing full-time
Posted a month ago

Senior Copywriter

We spend a third of our lives sleeping, so we thought we’d make it memorable. Sheet Society was dreamed up by Hayley and Andy Worley in 2017 after they thought the industry had hit snooze. Helped along by their kids, they had a new understanding of what makes for a great night’s sleep. 

Why do we have this role?

You’ll help our brand voice come to life across internal and external communications, come up with bold campaigns and write copy that makes our audience laugh, think, and most importantly, want to snuggle up in bed. 

What You'll Be Doing

  • Writing copy from the Sheet Society persona, embodying our brand, and creating copy that follows and elevates our tone of voice and our values. 
  • Creating engaging copy that stops the reader in their tracks (or their scroll), grabs their attention, and inspires them to take action.
  • Developing concepts and creative messaging for all new marketing campaigns and product development as required. 
  • Assisting and collaborating with people across the business to make sure all of our external communications are on brand.
  • Supporting and educating the team on best-practice use of Sheet Society’s tone of voice, referring and updating the style guide as needed. You’re the copy boss, boss.

Who are you?

  • You’re a well-seasoned writer, 5+ years, with a strong background in brand communications. 
  • You know your em dashes from your hyphens and the appropriate instances to use an apostrophe. 
  • You love a pun and an idiom, but you also know when not to use them. 
  • You have experience writing for different marketing channels: print, OOH, digital, social, and above the line. 
  • You know best practice rules for different mediums, and when to break them. 
  • You can put yourself in the shoes of our customers and know which copy they’ll most connect to. 
  • You’re a great team player and know how to coach and guide people toward better copy outcomes.

Why Work With Us?

We’re growing – and we want you to come along for the ride.

The role includes benefits like learning and development opportunities, paid parental leave, compulsory days off to spend in bed (or gardening or surfing or reading), affordable bedding, a dog-friendly office.

Be a part of an energetic and fast-growing business where every day is different, every achievement is celebrated, and we’re only just getting started. 

Get in bed with us

Diversity makes us stronger. We’re looking to work with people of all genders, races, ethnicities, orientations, abilities, and disabilities, so if the above is of interest to you, then please throw your hat in the ring. (Or just your application, if you don’t like wearing hats.)