Social Media Manager at Bare

Marketing, Full Time, Melbourne melbourne marketing full-time
Posted 22 days ago

At Bare, we're passionate about transforming how the world thinks about death.

Our journey started in 2019 when our founders bonded over the shared experience of arranging a funeral. The more they looked into the industry, the more they realised how outdated it was - resulting in customer experiences that were complicated, expensive and increasingly less human.  From here, our mission to change the narrative around end-of-life was born.

We are now one of Australia’s fastest growing startups, backed by high profile investors, with a highly committed and experienced team. Whether it’s arranging a funeral, estate planning, grief support or doing complex estate administration - we combine empathy with technology to make end of life simple, transparent and affordable.

The Role

Bare is different to your traditional funeral director.  We look different, we talk different, what we offer is different.  Our social presence is front and centre in how we do this. As the Social Media Manager for Bare, you'll own the organic social media strategy and implementation including developing and growing our social communities across a range of channels and brands. This role is perfect for someone who thrives on building and nurturing online communities, driving brand and product visibility, and delivering proactive customer support to ultimately deliver a better customer experience. 

What would you do?

  • Work directly with the founders and our incoming Head of Marketing to define our social strategy, brand voice and community goals
  • Be @Bare on social media - Facebook, Instagram, LinkedIn, Twitter and Youtube
  • Work hand-in-hand with the SEO team to identify opportunities to build content that supports both our community and our SEO plan
  • Manage Bare's editorial calendar, and ensure that we're regularly sharing high-quality content with our community
  • Spark conversion, increase followers and create ambassadors for our brand through best-in-class social engagement
  • About you?

  • You have experience in social media, communications and/or digital marketing
  • You have proven attention to detail and excellent communication skills
  • You have a curious mindset, and you love to test different ideas or ways of doing things
  • You love building relationships with people, and have genuine empathy for others
  • You're passionate about what we do, why we do it, and you want to be part of the ride
  • What's in it for you?

  • A friendly, supportive environment - people love what they do at Bare
  • Amazing opportunities for personal growth and career development (we're growing quickly, and you're joining on the ground floor)
  • Above average remuneration package with performance bonuses
  • The ability to make a real difference - we're taking on an industry and we want to leave a dent!
  • If this role sounds like you, and you’re passionate about what we’re doing, click the apply button to submit your application, including both a CV and a cover letter.