SaaS Marketing Manager at Matrak

Information Technology and Services, Marketing, Full-time, East Melbourne, Victoria, Australia melbourne marketing full-time
Description
Posted 26 days ago

You + your role:

You’ve been there, done that and know your stuff - you’ve got solid (4+ years) experience in SaaS marketing and can manage a small team of marketing guns. You can juggle priorities, make solid decisions and manage projects with little oversight. You know your way around CRM tools and have experience with marketing automation. You know what works, what looks good and what to stay well away from.

You’re driven by data - analysing customer insights, consumer and market trends to develop creative marketing strategies to inform outreach strategies, increase customer conversions, and generate more qualified leads

As an integral member of our Growth team, you will:

  • Lead the conception and execution of innovative and compelling marketing campaigns that clearly articulate Matrak’s value proposition.
  • Refine Matrak’s positioning, identify and segment target audiences, and develop data-led marketing plans with specific objectives across different channels and segments
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Conceptualise and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
  • Grow, manage and mentor a team of Marketing Coordinators, setting targets, processes & strategy in line with our vision.
  • Build strategic relationships and partner with key industry players, agencies and vendors

You’ve probably also got a better way of writing the copy of this ad - we’d love to see some samples of your work and get to know you better, so please provide a cover letter with your application.

Benefits

What’s in it for you:

For a startup, we offer a competitive salary package and real opportunities for career progression. We offer flexible working arrangements, and encourage people returning to work to apply; our hiring decisions are based on the principles of merit and fairness, not your background, identity, gender or any other factor that isn’t related to your ability to do the job. In terms of leave and other benefits, we offer Birthday, Cultural + Ceremonial Leave, public holiday substitution and paid parental leave.

Our values:

We're passionate about creating an environment where everyone can bring their whole self to work. Our core values guide our culture, so if you can embrace Courage, Owning It, Honesty, Fun, Equality and Empathy, you'll fit right in.