Digital Marketing Manager at Bare

Marketing, Full Time, Melbourne melbourne marketing full-time
Posted 20 days ago

At Bare, we're passionate about transforming how the world thinks about death.

Our journey started in 2019 when our founders bonded over the shared experience of arranging a funeral. The more they looked into the industry, the more they realised how out-dated it was - resulting in customer experiences that were complicated, expensive and increasingly less human.  From here, our mission to change the narrative around end-of-life was born.

We are now one of Australia’s fastest growing startups, backed by high profile investors, with a highly committed and experienced team. Whether it’s arranging a funeral, estate planning, grief support or doing complex estate administration - we combine empathy with technology to make end of life simple, transparent and affordable.

The Role

Bare is different to your traditional funeral director.  We look different, we talk different, what we offer is different.  Our marketing team is front and centre in delivering this message.  To support our growth, we're looking for a digital marketing manager to develop and implement digital growth strategies across the full breadth of the digital landscape - focused particularly on paid social, SEO and SEM - but including any other channel we can test and validate.

What would you do?

  • Work directly with the founders and our incoming Head of Marketing to define our channel strategy + channel budgets
  • End-to-end implementation and management of PPC campaigns across Facebook, Google Ads (with agency support), YouTube & Others
  • Directly manage large campaign budgets across multiple channels - including ongoing optimisation and refinement
  • Identify insights, trends and opportunities - and implementing as appropriate to improve overall digital performance
  • Explore new paid channels and work with our creative team to test (and if successful, scale) them
  • About you?

  • You have 3+ years of experience running paid marketing campaigns
  • You have strong and current knowledge of Facebook and Google Ads campaign management best practice
  • You have a curious mindset, and you love to test different ideas or ways of doing things
  • You are particularly analytical, and you seek to find evidence to backup your decisions
  • You don't mind taking some risks
  • You're passionate about what we do, why we do it, and you want to be part of the ride
  • What's in it for you?

  • A friendly, supportive environment - people love what they do at Bare
  • Amazing opportunities for personal growth and career development (we're growing quickly, and you're joining on the ground floor)
  • Above average remuneration package with performance bonuses
  • The ability to make a real difference - we're taking on an industry and we want to leave a dent!
  • If this role sounds like you, and you’re passionate about what we’re doing, click the apply button to submit your application, including both a CV and a cover letter.