Acquisition Manager at Koala

Furniture, Full-time, Sydney, New South Wales, Australia sydney full-time
Posted 21 days ago

Koala’s mission is to become the smartest way to buy high-quality furniture online. Combining customer-centric products, a world-class technology and fulfilment platform, incredible customer service and social good, we are changing the way people buy and enjoy furniture.

Why we have this role @ Koala

At Koala, your primary focus will be driving new company growth by managing and creating our performance program for paid social and programmatic channels. Your passion for digital performance is combined with a desire to increase engagement and drive new customer acquisition. The ideal candidate for this role is fuelled by curiosity, is always on top of industry trends, and has a hunger for experimentation. Strategy and data should always underpin your creative thinking.

You are an expert in your field and look forward to collaborating with marketing, creative, social and retention teams to thoughtfully design and execute a variety of digital experiences that help convert prospects to customers. You know what works and what doesn’t when it comes to performance and are the authority on how to leverage the various channels to optimise conversions and drive engagement.

We’re an incredibly passionate, fun and inclusive team, invested in making sure you thrive in your position. We genuinely love what we do. If this role sounds like you, we’d love to chat.


What key responsibilities does this role have @ Koala?

  • Develop and initiate the strategic approach for paid social & programmatic at Koala, that is aligned to the brand & customer acquisition vision and roadmap
  • Develop, measure and ultimately meet goals for these channels in line with Koala’s targets and budgets
  • Manage the daily operations of campaign planning, activation and measurement
  • Development of e-commerce and D2C best practice including feeds and CRO
  • Collaborate with creative, brand, digital & agency partners to identify opportunities to drive heightened success in your channels
  • Accountable for budget pacing, forecasting and reporting to the wider organisation
  • Establish & maintain communications with publishers and tech partners
  • Manage an experimentation roadmap to create & develop learnings
  • Continue to assess vendors and relevance to Koala’s marketing mix
  • Stay abreast of trends across social and programmatic, providing insight to creative, brand & the wider business about innovative ways to challenge the status quo

Ideal background…

  • 5 years industry experience in Social Media & Programmatic marketing
  • Experience in building and executing performance marketing programs that deliver company growth
  • Working experience with Google stack, Facebook Ads Manager is essential
  • Experience with Salesforce Marketing Cloud, Pinterest, Tik Tok is preferred
  • A working knowledge of analytics and multi-touch attribution
  • Familiarity with the Australian digital marketing landscape
  • Excellent written and communication skills
  • The ability to work to a brief & tight deadlines
  • A drive to stay at the bleeding edge of digital marketing


Treehouse Perks and Privileges…

Koala is only great when its employees are happy — and we’re one happy mob!

Flexible working - The freedom and autonomy to do your best work the way that works for you.

Take a break - Generous time off and parental leave to help keep your work life balance, balanced.

Fully stocked kitchen - With an emphasis on healthy, local and organic produce.

Pet-friendly - The Koala Treehouses are as pet-friendly as they get!

Surprise & delight - The two-word combo at the core of everything we do. All Koalas can expect to enjoy free Koala products with ‘mates rates’ for your friends and fam.

Support & wellbeing - Our employee experience respects and embraces all families, formed, found and evolving. You’ll have access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support.

Accelerate your career - We’ve partnered with RMIT where all of our Koala’s receive a discount, unlimited access to LinkedIn Learning and Koala facilitated resources.

Community & connection - We believe that simply doing ‘no harm’ isn’t good enough So, how are we doing our part? BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding and so much more.

All in all, the Koala Kommunity is a great place to hang out and belong to!

Koalities we look for…

At Koala, we do things a little differently and we don’t shy away from the fact that we expect a lot from our employees! We want you to challenge expectations, always look to make a difference and give us something different from the norm. We want people that bring great energy, that have a long-game focus and are always curious to find new angles and approaches to the way we work. We're a team full of entrepreneurial spirit and have a relentless focus on 'what's next' but while always reviewing 'what's been done' and learning, growing and adapting. We're bloody confident, but NEVER arrogant and we adapt to change like Steve Smith under a short ball. Honesty and selflessness drive everything we do, as well as a total focus on exceeding our customers’ expectations. So if you feel like this could be you... well what the bloody hell are you waiting for? Drop us a line, and let's see what you've got! ;)

There’s no such thing as a ‘perfect’ candidate, Koala is a place where everyone has opportunity. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day. We’re an equal opportunity employer, and recognize that a diverse workforce is crucial to our success as a business.

* Recruiters, sending you love and light, but we got this and won’t be accepting unsolicited CVs.