Head of Creative at Bare

Marketing, Full Time, Melbourne melbourne marketing full-time
Posted 23 days ago

At Bare, we're passionate about transforming how the world thinks about death.

Our journey started in 2019 when our founders bonded over the shared experience of arranging a funeral. The more they looked into the industry, the more they realised how out-dated it was - resulting in customer experiences that were complicated, expensive and increasingly less human. From here, our mission to change the narrative around end-of-life was born.

We are now one of Australia’s fastest growing startups, backed by high profile investors, with a highly committed and experienced team. Whether it’s arranging a funeral, estate planning, grief support or doing complex estate administration - we combine empathy with technology to make end of life simple, transparent and affordable.

The Role

Bare is different to your traditional funeral director. We look different, we talk different, what we offer is different. More broadly, we think there's an opportunity to change the way people think about end-of-life, and create a distinct brand for ourselves in the process. We're looking for a Head of Creative to help us navigate the telling of that narrative across a number of platforms, including TV, OOH, Social, Print & Radio. We want to be different and eye-catching, and this role will be central to how we do that!

What would you do?

  • Work directly with the founders and Head of Marketing to define "our place" in the world
  • Own the creative process for advertising campaigns across all business lines and customer types (at-need customers, prepaid customers, estates customers, pet funeral customers)
  • Deliver campaigns from inception to completion - research, idea generation, brief writing, execution and delivery
  • Hire and train a small in-house creative team (initial a designer and content writer and, in time, a videographer)
  • Build and manage external agency/freelance relationships to deliver creative content outside in-house capabilities
  • Create some really great stuff that separates us from the crowd!
  • About you?

  • You have 5+ years of experience in an ad agency or creative team at a challenger brand
  • You have a track record of generating ideas and translating ideas quickly into market-ready content
  • You're a natural born storyteller and you have the communication skills (written and oral) to bring the Bare vision to life
  • You don't mind taking some creative risks - we're not going to be everyone's cup of tea!
  • You're passionate about what we do, why we do it, and you want to be part of the ride
  • What's in it for you?

  • A friendly, supportive environment - people love what they do at Bare
  • A place for your work to get made - you'll get more work made in 3 months than in 3 years in agency
  • Amazing opportunities for personal growth and career development (we're growing quickly, and you're joining on the ground floor)
  • Above average remuneration package with performance bonuses
  • The ability to make a real difference - we're taking on an industry and we want to leave a dent!
  • If this role sounds like you, and you’re passionate about what we’re doing, click the apply button to submit your application, including both a CV and a cover letter.