Lifecycle Marketing Manager at Hipages

Marketing, Sydney sydney marketing
Posted a month ago

Our Story

Founded in an Aussie garage 15 years ago by two great mates, we’ve continued to reinvent and refine what we do, becoming Australia's number 1 site to hire qualified, trusted and verified tradies.

We are on a mission to make home improvement effortlessly efficient. Our aim is to create a seamless experience for tradies and homeowners in place of the current unreliable - and unproductive - process that makes it a feat of endurance.

We build technology that solves the frictions of an industry ready for optimisation, by redesigning the tradie/ client relationship and transforming the way trade businesses operate

To date, over two million Australians have changed the way they find, hire and manage trusted tradies to get a job done around their home.

Hipages. Change the way you tradie!


About the Role:

Finding the right tradesman for home improvement jobs can be time-consuming and stressful. Hipages helps Australians hire the right tradesman for the right price, and in just a fraction of the time it used to take. We’re on a mission to enable effortless home improvement, and with well over 1M home improvement jobs expected to be posted on hipages this year, we are already a market leader in this highly competitive industry. 

The Lifecycle Marketing Manager is critical to our next phase of growth. It is responsible for increasing the LTV of our consumer user base by increasing the average number of jobs posted per user. If you’ve built omnichannel retention strategies for consumer audiences before, we probably want to hear from you. If the acronyms UX, LTV and RFV are in your everyday vocab, you’re looking like a good fit for the role. If you’ve used Braze or similar marketing automation platforms, you’re looking great for the role. This is a killer opportunity for a growth-oriented marketer with a creative spirit, an analytical mind and the desire to make lifecycle marketing fun for our users. 

In this role, you'll be:  

  • Defining and executing the strategy to increase the number of “repeat jobs” per hipages user via email, push, in-app messaging and SMS.
  • Collaborating closely with the product team to ensure a seamless, best-in-class UX on-product and off-product, with a view to increasing satisfaction, retention and consumer LTV.
  • Working closely with the Data team to develop a practical and effective customer segmentation model.
  • Pushing the business to be a leader in the lifecycle marketing space, constantly championing and agitating for change. 
  • Designing, executing and continually optimising consumer lifecycle communications, journeys, initiatives and campaigns to increase engagement and grow job volumes from existing customers
  • Running extensive testing and experimentation.
  • Working with the broader consumer marketing team to deliver on the consumer growth strategy.
  • Helping plug leaks in the conversion funnel.
  • Reporting

What you'll bring:

  • You can demonstrate data-driven lifecycle marketing experience across strategy and execution.
  • You possess a truly multi-disciplinary lifecycle marketing toolkit. This includes ability in content marketing, marketing automation, copywriting, online creative, behavioural design and ‘digital storytelling’.
  • Marketing analytics and digital marketing reporting are second nature.
  • Braze skills are highly desirable, basic HTML/ CSS skills are a nice-to-have.
  • Experience with Braze or other similar marketing automation platforms.
  • General UI & UX design understanding

Why work for us

Our employees really are at the forefront of our business and we empower everyone to have a voice, to help lead the business forward and make it a great place to work. Training and development, access to employee benefits and participation within our Employee Share Program are just some of the reasons to work here, not to mention the free brekkie and the most amazing office in the heart of the CBD!


At hipages, no two days are the same and our pace is fast.   Our diverse and inclusive culture drives our success and makes us a great place to work - we celebrate the individual!  We strive to empower our team to feel free to be themselves so they can unleash their maximum potential. We are a team of down-to-earth people who genuinely work together as a team to "make it happen".  This is hipages' DNA.