Marketing, Sydney sydney marketing
Posted a month ago

At THE ICONIC, we issue the call to live your way, to liberate yourself from meaningless constraints. It’s time to reach for a better tomorrow, to spend less time searching and more time finding. We are inclusive and inspiring and – as your go-to destination for fashion, sport, beauty, Home and more – we exist to liberate our customers through choice.

THE ICONIC is looking for a SEO Manager to join our Online Marketing team. We are looking for a professional individual with a passion and interest for digital online marketing, SEO, e-commerce and online fashion retail.

As SEO Manager, you will be working closely with our Head of SEO, paid performance and engagement marketing teams, as well as other cross-department stakeholders to help achieve our business goals. 

The candidate should have at least three years of professional SEO experience, have excellent communication skills, be eager to learn new things and have experience working within a professional business environment to effectively support strategies and initiatives that will contribute to the growth and success of SEO at THE ICONIC.

What’s involved…

  • Onsite optimisation – keyword optimisation of site-wide meta tags, title tags, header tags, descriptions, internal linking, HTML implementation etc.
  • Liaising with our technology team on CMS requests associated with SEO
  • Keyword research to identify keywords to target and trends for SEO purposes.
  • Content creation – liaising with internal content/production team for SEO related content creation requests, ensuring keyword optimised content from an SEO perspective across category, brand and product pages.
  • Keyword rankings monitoring & reporting. 
  • Competitor backlink, rankings and SEO analysis using various SEO tools/platforms, to benchmark against, identify opportunities, and ensure our SEO practises are market leading.
  • Regular backlink review and auditing to ensure a positive website reputation, as well as liaising with other channels such as SEM, PR, affiliates, and category management to provide insight into SEO and identify opportunities through common efforts.
  • Daily SEO audit of critical website elements to ensure any CMS updates do not inadvertently impact SEO negatively.

About you… 

  • Three or more years of professional SEO experience 
  • Be proficient across a variety of SEO tools including SEMRush, Screaming Frog, Moz, Google Search Console and/or similar platforms
  • Have confident analytical skills and experience utilising Google Analytics and Microsoft Excel
  • Have excellent verbal and written communication skills
  • Have experience liaising with both internal stakeholders and external partners to achieve SEO goals

Life at THE ICONIC...

 Our culture of learning is an environment that supports and encourages the collective discovery, sharing and application of knowledge. This helps us to continually improve, achieve goals and attain

new possibilities every day. From our ways of working and collaboration to our growth mindset and sustainable approach, we each add unique value and have an incredible amount of fun doing it! To read more about our purpose, mission and principles, please visit our Careers page:

Additional Information: 

We are committed to providing reasonable arrangements to all individuals participating in our application and interview process, and while performing job functions. If you require any accommodations or adjustments prior to the submission of your application or throughout your interview process, please contact our Talent Acquisition team directly: [email protected]

Health and Wellbeing is extremely important to THE ICONIC, so interviewing for this role will be conducted virtually due to COVID-19. Where possible and in line with government Covid-19 restrictions, we are transitioning to in-office onboarding for all new starters on day one. Similarly, our team members are operating in a hybrid working model with days spent between their home and our hubs each week.