Paid Performance Marketing Manager (Social) at THE ICONIC

Marketing & PR, Sydney, CBD Hub sydney marketing
Posted a month ago
  • Build and implement full funnel marketing campaigns alongside our wider marketing teams for our newest categories (including Beauty, Home and Outlet)!
  • THE ICONIC is one of the most advanced advertisers in Australia. This role presents a fantastic opportunity to learn from and grow with one of Australia's strongest in-house teams. 
  • Play with some of the industry‚Äôs most cutting edge ad-tech and gain exposure to and learn from world-class Digital Marketing, Data & Tech Teams.

At THE ICONIC our mission is to deliver seamless and inspiring experiences for our customers and our people. We DREAM BIG through collaboration and innovation and are supported to bring incredible ideas to life. We are a group of people believing in making a positive difference in this world and liberating our customers through the power of fashion and sports.

THE ICONIC is hiring a Performance Marketing Manager to join our Performance team. We are looking for a strategic, analytical, hands-on individual who has at least four years of Paid Social experience. The role will also include working across other programmatic channels, however with a primary focus is Paid Social. This role will include building and implementing full-funnel marketing strategies alongside the wider marketing teams incorporating a number of digital and traditional marketing channels. 

THE ICONIC is one of the largest and most advanced advertisers in Australia. This presents a fantastic opportunity to learn from and grow with one of Australia's strongest Programmatic in-house teams. The successful candidate will get to play with some cutting-edge ad-tech and gain exposure to and learn from world-class Marketing, Data & Tech Teams. A can-do, positive and curious attitude is expected.

About our role...

  • You will be a key team member responsible for driving growth in our new & emerging categories e.g. Outlet, Beauty, Kids and more to come
  • Working with a cross functional team of marketers and category management to devise strategy, planning and execution of campaigns
  • Managing the day to day activities across Paid Social, Display, BVOD, Native, Video and Youtube .This includes campaign planning, implementation, budget management and performance review of all campaigns working alongside the existing team
  • Mentoring junior members of the team
  • Feeding into the strategic direction of the overall performance team 
  • Looking for opportunities to leverage business data applying it to these channels in any number of ways
  • Working closely with other teams like SEO, buying, CRM, SEM and Data to improve performance
  • Working closely with our in-house creative and social teams to implement creative strategies across our channels
  • Report on key performance indicators to the wider Marketing team and Executive team on a weekly basis

About you...

  • Passionate about Online Marketing and a keen follower of current trends in the industry
  • A love for paid and social & performance Marketing - Paid social is your Bread and Butter (At least 3-4 years experience)
  • Experience in running full-funnel campaigns
  • Strong attention to detail and comfortable working with large amounts of data.
  • Ability to work in a team environment, collaborate with colleagues and a hunger to learn new things with a positive attitude.
  • Possess critical thinking skills and have the ability to turn data into actionable insights to move the business forward. 
  • A technical and operational knowledge of the programmatic ecosystem, as well as some of the major DSPs and SSPs in the Australian market
  • A strong understanding of performance marketing and ability to drive efficiency, as well as analysing data and delivering insights.
  • Strong written and verbal communication skills, including confidence in presenting and experience communicating the benefit of marketing opportunities within these channels to brands
  • High energy and driven to keep improving skills and strive and the best in the market
  • Ability to prioritize and work efficiently in a dynamic and fast-paced start-up environment

What's on offer

  • Work with an amazing team of online marketing experts that have a passion for their area of expertise
  • Stamp your ownership on Paid Social at one of Australia's biggest and fastest growing brands
  • The support of a highly professional and fantastic team  
  • A fast-paced work environment where you will benefit from ongoing training and development
  • A forward-thinking company that encourages work-life balance with flexible working options

We are committed to providing reasonable accommodations to all individuals participating in our application and interview process, and while performing job functions. If you require any accommodations or adjustments prior to your the submission of your application or throughout your interview process, please contact our Talent Acquisition team directly: [email protected]

Health and Wellbeing is extremely important to THE ICONIC, so interviewing for this role will be conducted virtually due to COVID-19.