SEO Specialist at Hipages

Marketing, Sydney sydney marketing
Posted 7 days ago

hi, we’re hipages.

We're Australia's largest online tradie marketplace, where our team gets to help shape the on-demand tradie economy. Over 3 million Australians have used hipages where a home improvement job is posted every 20 seconds. Our purpose of transforming the trade industry, creating better lives for everyone drives our curious, creative and energised team to achieve this.

Your Challenge:

As the SEO Specialist  for hipages you will be responsible for supporting and executing organic search strategies across both sides of our marketplace (the B2C Consumer side and the B2B Tradie side). Currently, organic search contributes a significant amount to our B2C strategy, bringing more new users to the marketplace than any other channel. There is opportunity for further growth in jobs by increasing our content and further boosting our SEO. On the B2B Tradie side of the marketplace, we are more embryonic in our SEO and content strategy to drive acquisition. We are looking to further develop our digital presence amongst tradies and provide valuable content that adds value and increases tradie registration. This presents a unique opportunity for the successful candidate to make their mark on a growing business.

Key Responsibilities:

  • Handling the execution of many of the elements of our SEO & content strategy, including:
  • Keyword and competitor research
  • Writing detailed briefs
  • Helping source tradies/category leads for interviews
  • Finding content gaps
  • Uploading and optimising content
  • Performing SEO analysis to identify any issues and opportunities
  • Using industry-leading tools to identify content and link building opportunities
  • Managing tracking tools and reporting on progress

You bring:

To be successful in this role you  must be someone who enjoys  the collection and reporting of measurement data, as well as reviews of marketing activities to identify improvements. You must have experience supporting the use of social analytics and listening tools and have the ability to report on findings proficiently. You are someone who can work independently to gain insights why collecting information and working with market research agencies to inform marketing plans, analyse and present information from research and customer feedback as insights. You are customer focused and can support the development of marketing activities that contribute to the achievement of the desired customer experience. 

You are able to work collaboratively with others to achieve desired goals and are a supportive team member. You recognise the need for deadlines and can effectively allocate appropriate amounts of time to complete tasks to meet these deadlines without compromising on the quality of your work. You can confidently present your ideas to others in small informal settings using prepared materials and visual aids where needed. You can also demonstrate problem solving skills and can make decisions based on the integration of data from various sources and be able to identify cause-effect relationships of your decisions. You are highly organised with great attention to detail and the ability to manage simultaneous projects. You take pride in your work and your ability to work as part of a team to achieve a common goal.

Your CV:

  • Prior experience in SEO (2+ years)
  • Prior experience in content marketing
  • Understanding of HTML + CSS 
  • Conversion rate optimisation experience
  • Experience working with website optimisation tools
  • Experience in backlink analysis and strategy
  • Experience working on large websites

Technical Experience:  

  • SEO onsite best practices
  • A/B testing and conversion rate optimisation
  • Google analytics (or equivalent) and search console skills
  • Familiarity with WordPress or other content management systems
  • Experience across B2C and B2B and in scaling content (a bonus but not essential)

Take a look inside our home:

  • A close-knit diverse family of bright, respectful, collaborative members who love to solve problems and jump on new opportunities;
  • High-touch personalised investment in your continuous career development;
  • Agile cross-functional teams who value teamwork - from Hackathon to team off-sites, to Product roadshows, you get to experience it all;
  • Competitive salary and benefits, plus equity via our Employee Share Program, we’re all owners of hipages and other great perks such as 14 weeks paid parental leave;
  • Daily bottomless continental breakfast, fresh fruit, and snacks;
  • Inspiring office and location-based in the heart of Sydney CBD, only a few steps from Town Hall Station;
  • Remote work and flexible work (50/50) hybrid model;
  • Social connection focus: Friday socials, company parties, and teaming activities - the best in town!

Sounds like you're home? Apply Now!

Innovation & Collaboration: are two important core values at hipages which both cannot be achieved successfully without a diverse and inclusive team. We don't expect you to be an expert in all areas and we are more interested in learning about you as a person, a team member and a leader. 

Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other minority groups tend to only apply when they check every box. So if you don't tick every single box above, but you think you would be a great fit for the role we encourage you to apply, we would LOVE to hear from you!