We are looking for an experienced marketing leader to help us spread the Airtasker message across the world and empower more people to realise the full value of their skills. As a marketplace, user generated content, liquidity and network effects are at the heart of our product and the value that we deliver to our customers. Effective, scalable marketing doesn’t just grow Airtasker’s business, it makes our product better for all users.
As our CMO and a senior member of Airtasker’s leadership team, you will be responsible for working alongside our CEO, COO, Board and Product leadership team to build and spin the flywheels that make Airtasker a better product for more people in more places. You will relish the challenge of creating a repeatable engine for igniting and scaling new Airtasker marketplaces from scratch in cities all across the world.
Supporting you in your mission will be a growing full-stack marketing team in both Sydney and Manila, from Brand and PR through to digital marketing and SEO channels. You will have built and taken such a team to scale (50+ people) and greatness before, and are responsible for doing it again here at Airtasker.
You are an advocate of evidence-based marketing, a student of modern content and growth marketing practices, and are well versed in creating a holistic marketing strategy across multiple channels and in deep collaboration with Product leadership. You are obsessed with understanding and connecting with users, current and future. Large budgets don’t scare you, but you prefer to be held accountable for the measurable value you deliver rather than the money you spend. Your approach to marketing success is to try new things, take calculated risks, start small, experiment, and iterate. You are adept at forming value-accretive partnerships.
You have ideally worked before in an international product setting. You are an effective communicator, a thoughtful organisational leader, and a skilled and compassionate manager and coach. This isn’t your first go round: you’ve done this sort of thing before and have the portfolio and references to back it up.
Who we are:
Airtasker is Australia’s no. 1 marketplace for local services.
We’re reimagining the future of work by empowering people to realise the full value of their skills. Creating jobs isn’t just a by-product of the work we do, it’s our core purpose. One of our most important values at Airtasker is that people matter and that every single person has unique skills. We are a global marketplace, creating jobs and helping people all around the world get more done.
With more than $1 billion of job opportunities created through our marketplace and following a recent ASX listing, we’re making huge strides and we need your help to accelerate us on our mission!
At Airtasker we believe in culture add - that each person is different and has their own background, learnings and unique experiences that can add to the Airtasker cultural tapestry. We pride ourselves on our inclusive culture, and encourage applications from people of all backgrounds.