Senior Product Marketing Manager at Deputy

Product Marketing, Full Time, Sydney sydney marketing product full-time
Posted 18 days ago

At Deputy we’re on a mission to change the way the world of hourly work “works”. Businesses that use Deputy unlock thriving workplaces – one where staff are engaged and empowered, customers are served well, businesses are legally compliant, and companies profits thrive. For decades, software has primarily driven innovation in knowledge work businesses (Slack, Zoom, Asana, Notion), rather than hourly work businesses (think cafes, retail, manufacturing, medical clinics) – we are here to change that!

Deputy is a global cloud SaaS workforce management software company, HQ'd in Sydney (AU), San Francisco, and London (UK). We’ve helped 10s of millions of people across all industries in 70+ countries save time and money managing their hourly workforce so they can focus on what they do best, run thriving businesses.

We have crossed $100m ARR, with strong financial stability and backed by leading US/Global investors. Our Target Market is about 60% of the world’s workforce, an ambitious vision, matched with an incredible values-led culture. Come join us!

We’re looking for a passionate, strategic and customer-obsessed Senior Product Marketer who can help drive new initiatives forward. You would be responsible for partnering with our Product and CS teams to shape strategy and identify new opportunities, as well leading go-to-market strategy and execution with cross-functional partners.

Our new team member can tease out customers’ real needs, develop data-driven business cases for action, create compelling narratives for our customers, and evangelize new products throughout the broader GTM organisation.


  • Drive global go-to-market strategy for new products and features across Australia, UK and US markets. Including competitive analysis, messaging and positioning, sales enablement and customer communications
  • Manage cross-functional stakeholders during the go-to-market process to ensure the business is ready to sell, support and market the product or feature at the time of launch 
  • Develop deep market, and customer insight to inform the portfolio roadmap and business & marketing strategies
  • Lead efforts to validate future product and feature concepts through customer interviews, research, and analysis of user data
  • Partner closely with product management and business leaders to prioritise the product roadmap
  • Develop opportunity assessments and business cases to drive product growth
  • Be the voice of the customer by developing deep insights about customers, global trends and competitors to shape marketing, sales, and product strategy, as well as the future roadmap
  • Act as a strategic partner to your counterparts in product, business development, sales and marketing
  • Work closely with Product Managers to identify needs and sharpen product offerings based on feedback from customers, sales, and competitive offerings
  • Skills & experience

  • 7+ years of experience in relevant product, marketing or strategic insights roles
  • Direct product marketing experience with a track record of driving rapid growth of innovative technologies (SaaS marketing is a plus) 
  • Ability to position innovative products and tell compelling stories through messaging briefs and marketing collateral; experience creating sales narratives and pushing out narratives through a sales team
  • Demonstrated success and passion for collecting and using customer insight to drive strategic decisions
  • Experience sizing and prioritising market opportunities and building business cases
  • Comfortable collecting and analysing data from sources like Salesforce and surveys
  • Excellent communicator with the ability to influence in a highly cross-functional, matrixed organization comprising Sales, Marketing, Product, Finance, Support, and Customer Success teams
  • Exceptional time and project management skills. Ability to manage multiple components of a project, keeping all contributors on pace with deliverables and ensuring high-quality and timely delivery of outcomes
  • HR/Workforce Management technology experience a plus, but not required
  • Employee Perks
    - Share Options
    - Paternity/Maternity Leave Policies
    - Flexible Work Policy
    - Company wide Development & Coaching
    - Hackathons
    - Awards - "Your Time to Shine & Celebrate Success"
    - Social Events & variety of social clubs (Books, LGBT, Games, Sports)
    - Mental Health Support
    - Munch & Learns

    Learn More About Deputy
    Deputy Linkedin Page 
    Deputy Instagram
    The Bay Area's Top Workplaces
    Open the Pod Bay Doors Podcast - E165: Silvija Martincevic, CEO & Board Director, Deputy 
    International Shift Worker Sunday
    Customer Story - Honest Burgers: from inflexible all-in-one to Deputy’s best of breed flexibility
    Best Employee Scheduling Software 2023 (Forbes Advisor)
    Silvija Martincevic: Five Things I Wish Someone Told Me Before I Became A CEO
    Customer Reviews - GetApp and G2Crowd

    Deputy believes in equal opportunity and that inclusiveness and diversity promotes innovation. Our global team members are from a variety of cultures. And we welcome different perspective and skills.