Lifecycle Marketing Specialist at Xero

Digital Media, Platforms & Performance, Permanent, Melbourne, AU melbourne marketing full-time
Posted 13 days ago

How you’ll make an impact:

As a Lifecycle Marketing Specialist, you will play a crucial role in supporting the execution of Xero’s global  lifecycle and engagement strategy.

Reporting to the Lifecycle Marketing Manager, you will be part of a team responsible for ideating and delivering personalised, orchestrated journeys that are #beautiful, relevant and above all impactful. You’ll effectively leverage all direct marketing channels, tooling and data at your disposal for the best customer outcomes - including but not limited to, email, in-product communications, push and SMS.

What you'll do:

  • Supporting the Lifecycle Marketing Manager, you’ll put our customers at the core of everything you do, to map who our users are, what they need and help design communication journeys that ensure every engagement point we have adds value
  • Leverage research and Salesforce Marketing Cloud to gain insights into our customers engagement behaviour that can help inform programs of work
  • Help drive customer lifecycle programs that are commercially aligned to business goals and strategy, by always linking the customer or commercial need and opportunity
  • Support the end-to-end execution of project initiatives (including documentation), within strict timelines and sequencing, through to post-analysis and continual improvement
  • Create #beautiful content, comms and customer experiences that deliver on the project brief
  • Assist with building communications in SFMC (emails, SMS, push), adding personalisation within assets, using dynamic content, and setting up batch sends
  • Support in the creation of data driven lifecycle briefs, insightful hypotheses, and user experiences
  • Analyse experiment and journey performance, tying it back to the original objectives and hypothesis
  • What you'll bring

  • Experience in email marketing, lifecycle marketing and/or marketing automation platform and digital experimentation
  • Hands on experience with Google Analytics and utilising internal dashboards
  • Experience in Salesforce Marketing Cloud and Sales Cloud
  • Knowledge and understanding of customer lifecycles and audience segmentation
  • Excellent project management skills and ability to juggle multiple projects at once
  • The ability to identify opportunities of value for the business and customer and deliver programs of work off the back
  • A self-motivated aptitude, achievement oriented, innovative thinker with the ability to thrive in a highly dynamic work environment