Head of Product Marketing at Immutable

Immutable X, Full-time, Sydney, Australia sydney marketing product full-time
Posted a month ago

A bit about us:

Immutable’s mission is to make digital worlds real!

NFTs (unique digital assets stored on a blockchain), are exploding into a global asset class at rapid speed. The biggest companies in the world in gaming, finance, digital art, and collectables are either actively building or strategising their entry into the market.

However, blockchain assets right now are highly illiquid: transactions take minutes or hours to confirm, Ethereum can process fewer than 5 asset trades per second for the whole world combined, and the UX is very challenging for mainstream users. 

Immutable X is the leading open-ecosystem scaling solution to trade and create NFTs on Ethereum. We’re a protocol: that means we enable other businesses to create and trade NFTs with no gas fees, completely carbon neutral, and in a truly decentralised manner.

A bit about the role:

The Head of Product Marketing will build the function from the ground up and be a critical contributor to enabling the Sales and Marketing organisation to win customers and ultimately revenue for the business as well as establishing a continuous feedback loop to inform Product (e.g. Roadmap, customer feedback). You'll be responsible for bridging the communication gap between internal sales and technology teams. This role will help bring products to market, by simplifying the complex and sharing a compelling story for Immutable X - for self-serve and high touch customers. This role, with the function will work directly with the Sales Organisation, Product managers and Marketing.

Note: this is not a digital marketing role. This person will not be responsible for the website or technical documentation.

You will have the opportunity to:

  • Help craft the Immutable ‘flywheel’ and scale a business in an entirely new and competitive industry. 
  • Craft a compelling and simple narrative for complex and technical products to a global audience.
  • Hiring and management of the Product Marketing Function
  • Craft positioning and messaging that resonates with and motivates customers
  • Help our customers’ needs through market research and product feedback
  • Research and recommend new approaches and differentiation tactics through GTM, positioning and messaging
  • Work closely with product teams to conduct customer research, competitor research to develop recommendations into a new market and subsequent product recommendations
  • Develop and update competitor positioning
  • Conduct customer research and help define focus personas and company profiles for the product teams
  • Enable customer success and sales team with collateral to acquire customers including sales decks, value propositions, product overview decks and more
  • Work closely with product teams to turn their roadmap and launches into meaningful market moments.
  • We would love you to have:

  • 3+ year relevant work experience as a Head of or Senior Product Marketing Manager
  • Working in developer platform, infrastructure, or developer tools companies 
  • Proven experience leading a Product Marketing function 
  • Some extra skills that would be awesome:

  • Interest and willingness to learn about crypto and NFTs  or Crypto Nativity
  • Evidence of growing a product from 0-1 
  • Experience working at a high growth start up
  • Some of the things we can offer you:

  • Competitive Salary and Employee Stock Options: Everyone in our team contributes to the success of our game-changing products, which is why we share all our wins company-wide. As we continue to succeed, stock options and a competitive salary mean you get to enjoy the upside!
  • Flexible working life and $750 WFH set up allowance: Work-life balance is important. Whether you want to work from home or come to our new, shiny, Sydney office the choice is yours. To help you get comfortable working from home we’ll assist with a $750 contribution
  • Paid Parental Leave: We celebrate our growing Immutable family!
  • Employee Assistance Program: A 24/7 service that includes unlimited counselling for you and your family
  • EOY and Birthday Leave: You can enjoy 2 additional paid annual leave days at EOY and a paid day off for your birthday
  • Internet and Phone Allowance: $900 annually to put towards your mobile and internet expenses
  • Learning and Development: We are dedicated to your professional development. You’ll get access to thousands of online learning courses via Go1, Udemy and Naspers. Immutable will also contribute between $1500-$2000 annually for you to invest in your continued education
  • Wellness Benefits: Work-life balance and your wellbeing are important to us. We will contribute $1200 annually to put towards anything that contributes to your mental or physical wellbeing
  • Diversity and Inclusion: We are committed to building a diverse and inclusive community for everyone. We’ve joined the Project F initiative aimed at removing the systemic barriers to achieving gender-balanced technology teams
  • Personal perks: Perkbox benefits including premium access to Aura, Calm, an online fitness portal and discounts at major retailers
  • Ideal office location: On-top of the Apple store on King Street, Sydney, CBD
  • Social events: Fun and regular company events to relax and connect with teammates
  • Additional Information:

    Immutable is committed to building and fostering an inclusive, diverse workplace. We believe in incorporating everyone’s perspectives and experiences as this has been a significant driver in our success so far.

    For this reason, we strongly encourage candidates of all backgrounds to get in touch. Even if you don’t meet all the requirements of a job listing, do yourself (and us) a favour by still applying! It’s highly likely you’ll bring something to the workplace that we haven’t thought of yet, and we would love to hear from you.

    We are a 2021 Circle Back Initiative Employer – we commit to respond to every applicant.